Amateur Photographer & Cinematographer (1937)

January 27, 1937 THE AMATEUR PHOTOGRAPHER ADVERTISEMENTS 3 ON OUR NEW EASY TERMS BUYS A ROLLEIFLEX BUYS A ROLLEIGORD Wallace Heaton has revolutionised the easy payment system. Anything over £5 can now be bought on IS or 24 monthly pay¬ ments, or under £5 on IS monthly payments. No deposit, first instalment secures the goods. The exchange allowance on your present camera acts as the first instalment, and the remainder is evenly distributed over the remaining 14 or 23 payments. 6x6 ROLLEIFLEX 22/5 A MONTH for 24 months, or 35/ a month for 15 months. This model takes 12 pictures on 3 j x 2] roll film, and is fitted with Zeiss Tessar f/ 3.5 lens and Compur Rapid shutter, speeded to I /500th sec., T. and B. Cash price £25. 4x4 ROLLEIFLEX 23/4 A MONTH for 24 months, or 36/4 a month for 15 months. Takes 12 pictures on V.P. roll film. With Zeiss Tessar f/2.8 Jens. Cash price £26. 6 6 Rolleiflex . 4x4 Rolleiflex. ROLLEICORD F/3.5 14/10 A MONTH for 24 months, or 23/2 a month for 15 months. Takes 12 pictures on 3£x2£ roll film. Takes all Rolleiflex accessories except the angle mirror. With f/3.5 Zeiss Triotar lens and Compur shutter. Cash price £16 10 0. ROLLEICORD F/4.5 12/7 A MONTH for 24 months, or 20 4 a month for 15 months. Has all the features of the f/3.5 model except that it is fitted with f/4.5 Zeiss Triotar lens and Compur shutter. Cash price £14 10 0. Retailer Specialists for Franke and Heidecke, makers of the Rolleiflex and Rolleicord — the cameras which always win prizes. Rolleicord. GET TOURS NOW -THU EA SY WAV — FROM BOND STREET SOME FEATURES OF OUR SPECIAL SERVICE ! “ AUTOMAX ”(Regd.) PRINTS made from miniature negatives, i.e., “ Automax ” (2j x 3 j) from Leica and similar size negatives, 2/ a dozen ; “ Super Automax ” (3 } x 4.V) at 2/6 a dozen ; “ Automax Square ” (3.V x 3.1 ) from Rolleiflex and similar negatives, 2/6 a dozen. POSTAL FACILITIES. We provide addressed transit envelopes free to registered minicamera users. These help to ensure safe transit of D. & P. orders through the post and save you time and trouble. INSURANCE. We insure minicameras at very low rates. Send us particulars of your camera and we will quote you. 3 YEARS* GUARANTEE. Every instrument we sell, which costs £10 or more, new or second-hand, is fully guaranteed by us for three years. FREE CRITICISM. Send your minicamera negatives to us for constructive criticism. Our experts will give highly qualified advice. Send details of exposure, lighting, etc., of your negative, together with name of camera, film used, etc. CINE LIBRARY. We have Britain’s finest library of 9.5 and 16 mm. silent and 16-mm. sound-on-film productions. Special list sent for 2d. postage. DEMONSTRATION THEATRE. You are invited to call at your leisure and see and hear the latest home talkies and silent movies in what is probably the best mode! theatre in London. FILM TITLING SERVICE. We can add that professional touch to your films with this special service. Quick, moderately priced, titling by experts. FILMS OF WEDDINGS, etc. Operators can be sent to any func¬ tion by special appointment to make cine films. Quotations according to distance. CINE SHOWS FOR PARTIES. Operator with complete apparatus and programme of films (talkie or silent) will give evening enter¬ tainments at moderate charges. BRITAIN'S LARGEST RETAIL PHOTOGRAPHIC ORGANIZATION ( NINE LONDON SHOPS). WALLACE HEATON LTD. 127, NEW BOND STREET LONDON, W.1 Phone: MAYFAIR 7511 (8 lines). And at 47, BERKELEY ST., W.l ; 43, KENSINGTON HIGH ST., W.8 ; la, AVERY ROW, W.l Also City Sale and Exchange (1929), Ltd., at 59/60, Cheapside ; 90/94, Fleet Street ; 54, Lime Street ; 84, Aldersgate Street ; and The Arcade, Liverpool Street, London, E.C. PLEASE MENTION “THE AMATEUR PHOTOGRAPHER’’ WHEN CORRESPONDING WITH ADVERTISERS.