Amateur Photographer & Cinematographer (1937)

8 THE AMATEUR PHOTOGRAPHER ADVERTISEMENTS December 22, 1937 “I LOVE LI1 Her coat is so warm, And if I just stroke her, She’ll do me no harm ! ” We can just imagine some of our customers as they must have been long years ago, standing in their velveteen suits before all the gathered family and bravely saying their “ piece ” at the Christmas party ! And now they themselves are the givers of the feasts : their children are now expected to “ say some poetry.” But how times change ! The children now turn for their inspiration to the poet who writes in mauve ink on red-bordered green paper — ” so crashingly different, don’t you think ? ” But what about Papa ? Has he changed, too ? Is his change for the better ? Answers being, ” Well, what ? ” “ Ask Mama ! ” and “ Who cares ? ” Seriously, though, he is materially different in this ; that the records of his Christmas parties are not to be found in his diary but in his photograph album — thanks to the miniature, which has made the change possible. And as he is really pleased both with his camera and with the firm from which it came, you can see why he considers it a very good plan to ” Try 202 for Service.” T"LE PUSSY, ” Freddie ” Sandell, upon whose wide experience and excellent service R. G. Lewis (Cin£) has been built, has deservedly captured the greater part of the London-bound cin£ business. In their sphere his cin6 staff are as able as the miniaturists at ” 202 ” ; in fact, his first mate, Mr. V. T. Wood, is our conception of the perfect salesman — quiet, courteous, knowledgable, and dependable. The service that they offer is only equalled by our own. Enough said ! We apologise, Mr. Miniaturist, for filching your space this week, but we know you will not object to our having done so on this occasion, especially as the subject matter may prove of interest to your cin£ friend. We ” 202 ” miniatur¬ ists don’t touch the cine stuff — we believe that miniature and cinema photo¬ graphy are both progressing so quickly that it is impossible to specialise in both, which explains why it is such a good plan to ” Try 202 for Service ! ” MINIATURE NEWS AND TIPS DEPARTMENT TIP OF THE WEEK. — It is surprising that so many Leica and Exakta users do not know how to make double exposures with their apparatus. Often the shutter is fired with the lens cap on, and they cheerfully abandon that frame, not knowing that it can still be used. Trick photography is often not attempted for the same rea¬ son. With the Leica the shutter can be wound and reset by depressing the release button and turning the shutter-setting knob in anti-clockwise direction as far as it will go. The release button is then allowed to rise, and the shutter speed altered (if desired). The shutter is then once again ready to open across the same frame. When using the Exakta, exactly the same operation should be carried out, but in this case the release button need not be depressed. THIS WEEK’S NEWS — Is that there is no news of importance, so we would like to set at rest the doubts existent in many miniaturists' minds as to the origin of the Leitz f/1.5 Xencn. This lens, although bearing the name of “ Xenon ” usually associated with lenses of another make, is entirely computed and made by Leitz. The name of “ Xenon ’’ is used as it contains certain features of the respective Schneider lens and it is also covered by a patent of Messrs. Taylor, Taylor and Hobson, besides one by Leitz themselves. Nevertheless, as pointed out before, it is entirely computed and made by Leitz themselves. Incidentally, we recently referred to the “ Schneider Xenon for the Leica ” ; we meant, of course, the Leitz Xenon. “AND THE LITTLE DOG LAUGHED!” Come with us behind the scenes and see the progress of Champlin 15 as we have seen it. Many months ago we introduced our first concentrated solution. Not too good an effort. A month later we reaped the benefit of our experience, and improved the solution considerably. The demand grew enormously. Then price-cutting started. The extra degree of refinement for our chemicals ; the scrupulous and painstaking care in preparation ; our avoidance of “ bulk ” orders to ensure constant freshness, these put us at a disadvantage. Others were able to “ slice ” us. Two quiet months. Not a single advertisement by us of our solution. We knew what was happening. We let it happen. To-day the miniaturist obviously considers that there is only one Champlin 15 pre¬ paration worth talking about. In the first place he tried ours. Next he tried an inferior make-up. Now he’s back at “ 202 " again. There’s no doubt about it — the serious miniaturist is not the man to risk five precious films for the sake of a few pence extra for his developer. (Champlin 15 from us costs 4/9 per bottle sufficient for developing five normally exposed films, Leica size. The postage is 6d.) HONOUR OR UNWISDOM? Many men seem to think it a matter of personal honour to refrain ever from contracting financial ties. They will not amend their ideas even if the payment in full for their requirements gives their bank managers sadly to shake their heads. Honour ? Maybe ! But the modern man would call it unwisdom. Keep your balance healthy ; who knows what demands you may have upon your resources to-morrow ? If, however, you are satisfied that you can safely pay cash, do so by all means, but don’t strain the ancestral purse unnecessarily when our hire purchase arrangements are so convenient and tactful. BEST WISHES TO YOU AND YOURS, MR. MINIATURIST. MAY CHRISTMAS 1937 BRING YOU ALL YOU WISH YOURSELF. START 1938 WELL! with a Leitz f/1.5 5-cm. Xenon lens on your Leica, by sending us your present Summar in part exchange. Our allowance on your lens will surprise you — pleasant surprise, of course, Mr. Schnitzelbaum 1 Christmas buying has left you somewhat " short.” Don t worry. The balance can be spread over hire purchase, with two years to pay if desired. LEICAS : Leica III, f 1.5 Plasmat, coupled. Excellent condition £37 17 6 Leica III, chromium, fitted f/1.5 5-cm. Plasmat (coup¬ led), E.R. case. As new. Cost over £50 £37 10 0 Leica III, chromium, f/2 Summar, E.R. case. As new £32 10 0 Leica III, black, f/2 Summar, E.R. case. As new £31 10 0 Leica II, chromium, f/ 3.5 Elmar. Indistinguishable from new . £22 15 0 Leica II, black, f/3.5 Elmar, E.R. case. Practically as new . £19 10 0 7.3-cm. f 1.9 Hektor Lens, latest rectilinear focussing. As new . . . £19 17 6 Another, as above, but non-rectilinear. Excellent condition . £17 17 6 4cm. f/1.5 Meyer Plasmat, for Leica. As new £10 17 6 5cm. f/2 Summar. As new, nickel . £13 10 0 Leitz Varyl Enlarger, for negatives up to 6x6 cm., with lens. Good condition . £14 15 0 15-cm. f/2.3 Astro, for the Leica, reflex attachment. Cost £95. As new . £55 0 0 13. 5cm. f/4.5 Hektor. As new . £14 10 0 9-cm. f/2.2 Thambar. As new . £14 10 0 10.5cm. f/6.3 Elmar. As new . £7 5 0 Leica Ilia, fitted f/1.5 Xenon. As new condition £47 10 0 CONTAXES : Contax I, slow-speeds model, fitted new-type collap¬ sible f/2 Sonnar. As new . £29 15 0 8. 5cm. f/4 Triotar for the Contax, chromium, any model. As new . £12 10 0 4-cm. f/2 Biotar for Contax. As new . £12 10 0 Contax III, f/1.5 Sonnar, case. As new.... £65 0 0 Another, as above, but with f/2 Sonnar and case £52 10 0 Contax II, fitted f/2 Sonnar, E.R. case. As new £39 10 0 Large Reproduction Apparatus for Contax 1454/28, complete with three lenses 995/32. As new £11 15 0 MINIATURE CAMERAS FITTED WITH COUPLED RANGE-FINDERS : Kodak Regent, f 4.5 Tessar, case. As new £13 18 6 Dollina II, f 2 Xenar, Rapid Compur. As new £15 15 0 Dollina III, f 2.8 Xenon, Compur. As new. £13 17 6 Ensign Autorange, f/3.8 Tessar, Rapid Compur. As new . £15 15 0 Super Ikonta 531/2, f/3.8 Tessar, Rapid Compur, Albada finder, etc. As new . £19 10 0 Weltini, latest chromium model, combined view and range finders, body release, f/2 Xenon. As new £20 5 0 Another, as above, but fitted f/2.8 Tessar. As new £18 17 6 Another, as above, but fitted f/2.8 Xenar. As new £16 17 6 Super Ikonta 530, f/3.5 Tessar, Normal Compur. Excellent condition . £13 10 0 Peggy Model II, f/3.5 Tessar. Excellent condition £14 10 0 Latest Chromium Weltur (16 on 3^X 2^), f/2.8 Tessar, combined view and range finder. As new £18 12 6 Another, as above, with Rapid Compur. . . .£19 10 0 Ensign Multex 1 1, f/3.5 Multar, case. As new £14 15 0 Weltur, f/2.8 Tessar, Rapid Compur. As new £19 10 0 MINIATURE REFLEXES: Contaflex, fitted f 1.5 Sonnar, complete with E.R. case. As new . £49 10 0 Exakta Model B, f 2.8 Tessar. Condition as new £21 15 0 Exakta Model B. f/2.8 Tessar, non-lever-wind. Ex¬ cellent condition . £20 10 0 Exakta Model A, f/3.5 Exaktar. Good condition £11 15 0 12-cm. f 6.3 Tele-Tessar for the Exaktar. As new £10 10 0 Kine-Exakta, f/2.8 Tessar, case. As new. £29 17 6 Reflex-Korelle I, f/2.8 Tessar. As new.... £15 15 0 Reflex-Korelle 1 1, if/3.5 Tessar. As new.. ..£16 15 0 MINIATURE REFLEXES— contd. : Automatic Rolleiflex 6x6, f/3.5 Tessar, case. As new £17 10 0 Another, as above, f/3.8Tessar, case. As new £14 17 6 Another, as above, f/4.5 Tessar. As new.. £13 10 0 Rolleicord I, f/4.5 Triotar, case. Good condition £7 10 0 Rolleicord I, f/3.8 Triotar. Practically as new £10 10 0 Ikoflex II, f/3.5 Triotar, E.R. case. As new £12 17 6 Pilot Reflex, f/2.8 Tessar, Compur. Good condition £12 15 0 Contaflex, fitted f/1.5 Sonnar, E.R. case, 2 filters, lens hood. Cost over £90. As new £55 0 0 13. 5cm. f/4 Sonnar, to use with above. As new . £15 10 0 8. 5cm. f/2 Sonnar. As new (also for above) £25 15 0 Foth-Flex, f/2. 5 Foth anastigmat, slow speeds, 2 portrait lenses and filter . £8 17 6 Non-Automatic Rolleiflex, f/3.8 Tessar, case. Good condition . £8 15 0 MISCELLANEOUS CAMERAS : Compass, latest improved model . £19 17 6 Minifex, f/1.8 Astro Pantachar. Cost £19 1 0s. As new . £12 0 0 Nagel Rolloroy, f/2.8 Tessar, Compur. Excellent con¬ dition . £10 10 0 Baldax, f/3.5 Trioplan, Compur shutter. .. .£5 18 6 Virtus, f/4.5 Skopar. Excellent condition. .£4 12 6 New Chromium Welti, parallax compensated view¬ finder, body release, f/3.5 Xenar, Compur shutter. As new . £9 17 6 Robot, fitted f/3.5 Tessar, 2 cassettes, case. As new £18 17 6 Robot, fitted f/2.8 Tessar, 2 cassettes, case. As new £21 10 0 R. G. LEWIS The Miniature Camera Specialist, 202, HIGH HOLBORN, LONDON, W.C.I (HOLEORN 47£0.) (Two minutes from Holborn Tube Station in the direction of Oxford Circus.) 8 PLEASE MENTION “ THE AMATEUR PHOTOGRAPHER ” WHEN CORRESPONDING WITH ADVERTISERS.