American cinematographer (Jan-Dec 1926)

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Ten AMERICAN CINEMATOGRAPHER February, 1926 The EDITORS9 LENS > focused by foster goss A Revo national Instrument f| Students of events in the photographic world believe that they see indications of the history of the "kodak" repeating itself with the influx of amateur motion picture outfits to the film marts of America. The original amateur still camera was something of a curiosity, but once the good citizens awoke to the fact that they could take their own pictures with a simplicity that they had never imagined, the American family album had to throw off its plush cover, pitch out its trick music machine, and substitute therefor an abundance of loose leaves to make room for each week-end's supply of prints. Making one's own pictures has become institutional— as institutional, in fact, as it is to visit the rrrotion picture theatre. •J The general popularity of the motion picture, the thoroughness of the basic and revolutionary science of cinematography, could but pave the way to the time when moving picture's would come into extensive personal use, in any amateur way, among the public at large. The American likes to have his picture taken as well as to look at pictures. The naturalness of the motion picture's portrayals makes it ideal for the informal picture-taking of the American family. It was only necessary to remove the recording of cinematography to a basis where it could be indulged in conveniently, inexpensively and with a minimum of bother, before an era of widespread amateur motion photography would set in. Cf The beginning of that era is at hand. The products, which reliable manufacturers are placing in the field of amateur cinematography, are making possible a universal usage of the motion picture. Truly, it is the history of the "kodak" repeating itself. With volume production and marketing of the small, simplified cinematographic sets, moving pictures are being put within the reach of those who never before believed that such could be made available to them without an enormous outlay for professional equipment. The transition from a rich man's hobby to a poor man's pastime has set in.