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Twelve
A M NIIICAN CINEMATOORAPHER
February, ifl2tl
JL S. C. Ball to Be ^
Brilliant Film Event
Occasion to Be Most Exclusive Formal Function in Motion Picture Annals
View of the Biltmore Ba!ln
Preparations for the motion picture ball to be staged by the American Society of Cinematographers at the Hotel Biltmore, Los Angeles, on Saturday night, February 20, give every indication that the affair will be the most elaborate in the history of the A. S. C.
In the past the A. S. C. balls came to be recognized as the most exclusive staged in the capital of motion pictures, and the forthcoming affair, it is stated, will transcend even its predecessors in brilliance. The occasion will limit attendance to members of the motionpicture profession.
Special Features
Arthur Edeson, chairman of the entertainment committee, is arranging for a number of surprise presentations which are planned to outshine even the spectacular numbers which the Society has presented at similar affairs in the past. Affairs of the ball are being conducted by Homer Scott, president of the A. S. C, as chairman of the ball committee, Fred W. Jackman, treasurer of the ball committee, and Richard Connor, specially engaged to conduct the direct management of the event.
Boxes
Reservations are already being made for boxes in the Biltmore ballroom which contains 13 boxes, which will seat 6 people; 2 boxes which will seat 12, and 2 which will seat between 16 and 18 individuals.
Tickets for the affair have already been placed on sale and may be secured through A. S. C. members or at the A. S. C. offices, 1219-20-21-22 Guaranty building, Hollywood.
Only a few days remain for the reservation of advertising space in the souvenir program which will be presented to every person attending the ball. The program will carry a diversified array of advertising material; it is not being limited to professional advertising, but includes the messages of specialty shops, mercantile and other establishments.
The physical appearance of the program will represent a distinct achievement in the art of typography, to be printed on the finest grade of stock and a rich, gold-embossed cover.
Dance music for the ball will be furnished by one of the most prominent orchestras in California, jt is announced.