American cinematographer (Jan-Dec 1926)

Ten AMERICAN CINEM ATOGRAPHER July, 1926 A. S.C. Establishes Experiment Library ¥ President of Society Explains Important Undertaking by Cinematographers The following story was written by the editor of this publication for the studio section of the EXHIBITORS Herald. In it Daniel B. Clark, president of the American Society of Cinematographers, explains one of the major features in the policy of the A. S. C. for the coming year : Photographic departments recently instituted by the American Society of Cinematographers will result in saving producers thousands of dollars in production experimental costs, according to a statement of Daniel B. Clark, president of the cinematographers' organization. The A. S. C, under the direction of Clark, is establishing an experimental library on standard cinematographic subjects, including lenses, various types of illumination, filters, gauze, glass shots, diffusers and the like. The object of the library is to reduce, to a definite and standard basis, the workings of all the major elements that are brought into play in the art of cinematography. Clark and his fellow members of the A. S. C. state that such a procedure sponsored as it by the society will be the means of eliminating duplication at the various studios in photographic experiments that parallel each other. Aim to Cut Waste "We aim," Clark declares, "to cut down this economic waste of one cinematographer's going out and necessarily spending a lot of time and company money in ascertaining photographic results, when, a couple of weeks later, a fellow cinematographer finds that it is his duty to cover practically the same ground. "What we are doing is to provide, at the A. S. C. headquarters, a permanent record of cinematographic experiments on standard subjects. If a certain cinematographer wants to know how a given lens works out, it will be needless for his production company to go through the expenditure of conducting a second experiment when the subject has been already covered in the library by a fellow A. S. C. member. Subjects Photographed by Experts "The subjects in this library will be photographed by the A. S. C. members who are masters in their individual lines so that the film will represent the best results that could be attained any place in the world. "What I have just mentioned," Clark continued, "is but one of the many ways in which the American Society of Cinematographers is working to cut down the cost of production. Our plans for the fiscal year just started are the most comprehensive in the history of the A. S. C, as will be evident as the year progresses." Cooper Hewitt to Put Up New Six-Story Building in Hoboken Plans have been announced for the erection of a new building to house the expanded activities of the Cooper Hewitt Electric Company in Hoboken, New Jersey. Work on the new structure will begin at once. Fourteen years ago, when the Cooper Hewitt Electric Co. moved to Hoboken from New York City, a large plant was built specially for it. This anticipated growth of the business for many years to come. Since then additional buildings have been acquired, but all are now insufficient for the increasing production. Continued Growth After the General Electric Co. acquired, the stock of the company some years ago, it became evident that greatly enlarged manufacturing facilities would be needed. Accordingly an entire city block was acquired. This adjoins the original plant on the north. Plans are being made now, not only for present requirements, but also for future developments. These call for a new building at the northeast corner of Adams and Eighth Streets, Hoboken. This is to be 100 ft. front by 430 ft. deep and six stories high. First Section The first part of it to be built will be 100 ft. by 200 ft. and will be started at once. It will contain the glassware manufacturing and laboratories of the company to be brought (Continued on Pane 'J J I