American cinematographer (Jan-Dec 1926)

July, 1926 AMERICAN C INE M AT O GR APHER Nineteen ganization of home movie photograpers must be kept 100 per cent for amateurs. A New Sport For the Rich ''Just now, amateur movies are providing a big thrill for the wealthy, who have heretofore had private showings of professional films. Close-ups of the family playing golf or sitting on the beach, projected on the small screen in their own drawing rooms, provided a new sport, a new pastime. "But not only the people in the Social Register are using home movie machines. We hear about only people like the Duke of York, the Hornblowers, the Schwabs, Colonel E. H. R. Green, the Vanderbilts and Galli-Curci making their own movies, but these are only a fraction of the ten thousand 'fans' today. "Doctors use a small-size movie camera to record major operations, and use the films in instruction courses; architects 'shoot' the progress of skyscrapers; explorers use a small camera where a professional standard-size machine would mean leaving behind ammunition and food. "Radio, like amateur cinematography, was first the fad of society — and society tired of it and went to something else. Amateurs have brought about great improvements in air communication because they worked from a whole-hearted love of its development. I feel sure that in cinematography, too, the influence of the amateur will be felt in a technical way as well as in the development of this international friendship — which I hope isn't an impractical vision of mine. "Already chemists have perfected a noninflammable film which will not explode and which can be used without danger, and engineers have adapted projectors that are foolproof. Four hundred feet of this small 16millimeter film is equal to a thousand feet of the professional or 35-millimeter film, which brings the cost within the reach of evervbody." Camera Craft and American Cinematographer May be had on Clubbing offers — Consult them. The critics are all right, but — OCCASIONALLY it hurts when they don't see just where credit is due! Oft-times skilful lighting and photography alone have carried a picture from an ordinarily high level into the ultra-distinctive class. And we feel that Cooper Hewitt light deserves its share of the praise for being constantly and dependably on the job — a willing slave to every wish of director or cinematographer. Want Cooper Hewitt help on some kinky lighting problem? Just get "Mike" Shannon on the phone! COOPER HEWITT ELECTRIC CO. HOBOKEN, NEW JERSEY Hollywood Office — 7207 Santa Monica Blvd. KEESE ENGINEERING CO., John T. "Mike" Shannon, Mgr. 14; ©C. H. F. Co., 1926 PARIS BRUSSELS VIENNA MADRID LISBON JERUSALEM LONDON RENE GUISSART Atmospheric Shots in Any Part of Europe Taken according to your own instructions in an artistic manner to match the phography of your production. OFFICIAL CORRESPONDENT IN EUROPE FOR: American Society oj Cinematographer s ; Frank D. IVilliams 118 Avenue des Champs-Elysees PARIS Cable Address: LOUVERANDE-PARIS BERLIN BUDAPEST CAIRO ATHENS ALGIERS ETC. CD ETC.