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Sixteen
AMERI C AN CINEMA TOGRAPHER
October, 1926
WHETHER for interior or outdoor shots, Zeiss Lens equip* ment on your camera insures results. No matter how thorough your methods, how good your lighting or how elaborate your settings, the final result will be better — whenever and whereever Zeiss Lenses are employed.
CARL ZEISS, Inc.
153 West tjrd St. New York [Formerly H. M. Bennett]
A NEW LENS
"That has made good"
Large aperture F:2.3. To a large extent responsible for the Bas-relief, or solid appearance of the subject on the screen.
Good definition over the entire field, yet not harsh or wiry.
A portrait lens in short focal lengths
40mm, 50mm, 75 mm with full closing diaphragm.
Price is reasonable
40mm $40.00
50mm 50.00
75mm 55.00
A Trial Will Be Satisfying ASTRO-GESELLSCHAFT, mbh., Berlin
FOR SALE BY
MITCHELL CAMERA CORPORATION
6025 Santa Monica Blvd. Los Angeles, Calif.
PROJECTION
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theatre patron from slipping right into the story and living through its action spoils entertainment. Any disturbance that happens to jolt the patron out of the story, spoils the illusion and brings the realization that all this is just a theatre chair, a screen and the action is just shadow movement — all this spoils entertainment. Defective projection can do all this.
Obstacles
There is a certain parity in the entertainment that is sought from reading a novel or watching a stage drama. In both cases entertainment is bad only when an illusion is created, only when the make believe of it all is forgotten. But the reader of a novel, bothered by poor printing, or by dirty glasses, or by noisy surroundings finds it impossible to slip into the action of the story and get satisfactory entertainment. The disturbances spoil the illusion. So, too, at the legitimate theatres, glaring lights, back stage noises, inarticulate enunciation of the cast and defective scenery all act as annoying influences and prevent entertainment from being satisfactory. These two comparisons make clearer just why it is that defective projection can spoil a patron's entertainment.
Efficient Manager
At the Publix Theatre Managers' Training School, no attempt is made to train projectionists. The objective is to develop motion picture theatre managers. However, the efficient manager should be able to supervise every detail of operation. He cannot supervise effectively without an understanding of details. For instance, to supervise projection effectively, the more he knows about projection and the problems of the particular theatre and its equipment, the better. An expert like Mr. Earl Denison has stated that defective projection in many cases can be traced to the theatre manager. In such cases the theatre manager is either a blunderer who tries to interfere without knowing "what it is all.about," or one with no knowledge of projection who permits the projectionist to go on without any supervision. This latter course may not lead to disastrous results, when the projectionist is thoroughly reliable and conscientious, but