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Ten AMERICAN CINEMATOGRAPHER July, 1924
The Editors' Lens f°cused h Foster Goss
IjjWhat the motion picture business, as an industry, means to Los Angeles and Southern California, is indicated in the following article which appeared recently in the Illustrated Daily News, Los Angeles. The analysis is especially interesting in view of the recent declaration by Richard Rowland that forthcoming First National productions would be centered in New York City
instead of in Los Angeles.
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The article reads:
l][ There are many well-informed analysts of Southern California affairs who in enumerating the contributing causes of Los Angeles' great increase in population during the last decade give first place to motion pictures.
CjJThis is not merely because the industry, although the largest in the city, has attracted workers here, but for the reason that virtually every man, woman and child in the United States and millions in other lands have had the opportunity of observing the advantages of Los Angeles on the silver sheet.
CjJThe picture-producing companies came here because of the conditions favorable to outdoor scenes and naturally chose the most picturesque settings for their works.
CJflt requires no great stretch of the imagination to connect such pictures, shown in a snow-surrounded theatre of the East or Middle West, with the great trek to Los Angeles now under way.
IJ Certainly the marvelous population growth has been co-incident with the rise of the motion picture industry here. It was in November, 1911, that the first studio was opened in Hollywood. There are now more than fifty, employing over 15,000 persons. The chamber of commerce figures for 1922 show that the producing companies had an invested capital of $30,000,000, a weekly payroll of $1,000,000 and an annual production value of $156,000,000. The production value of petroleum industry, next largest was $135,271,425.