American cinematographer (Jan-Dec 1941)

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for better movies ... indoors, outdoors ... day or night ...in color or in sparkling monochrome P1M M I THERE'S no escaping it. Film, good film, is the root and begin' ning of every cine success and satisfaction. And "good film" is another way of saying "Cine-Kodak Film." For Cine-Kodak Film offers uniformity, reliability, beauty, and variety beyond the needs of merely good movie making. In itself it is an inspiration to better movies. Kodachrome has become the most famous of Cine-Kodak Films because of its mastery of the world of color. But don't forget that there are black-and-white Cine-Kodak Films of remarkable beauty and quality, both 8 mm. and 16 mm. "Change of pace" is good showmanship, when it's neatly, logically handled. With Cine-Kodak Film, it need never mean a letdown in beauty, clarity, and quality. EASTMAN KODAK COMPANY, ROCHESTER, N. Y. CINE-KODAK FILMS Kodachrome — 8 mm. & 16 mm. KODACHROME is the film that has given movie makers mastery of the world of color, indoors or out. A remarkable, beautiful, easy-to-use film, available in two types — regular for daylight movies and Type A for movies by Photoflood light. 16 mm.— 200ft. roll (Rochester only), $16; 100-ft. roll, $8; 50-ft. magazine, $4.65; 50-ft. roll, $4.30. 8 mm. — 25-ft. magazine, $3.75; 25-ft. roll, $3.40. 16 mm. Black-and-White Film SUPER-X. Here's a brilliant panchromatic film, fully deserving of its great popularity. Fast enough for indoor work if need be, its major use is in exterior filming. Fine in grain, sparkling in quality. 200-ft. roll (Rochester only), $12; 100-ft. roll, $6; 50-ft. magazine, $3.50; 50-ft. roll, $3.25. SUPER-XX. This, of course, is the speed film, especially suited for movies indoors by artificial light or outdoors in poor light. Excellent general quality in addition to great speed. 200-ft. roll (Rochester only), $13.50; 100-ft. roll, $6.75; 50-ft. magazine, $4; 50-ft. roll, $3.75. SAFETY "PAN." A relatively slow film of good quality, often preferred for titles and "incidentals." In 100-ft. rolls only, at $4.50. 8 mm. Black-and-White Film SUPER-X. This is the 8 mm. speed film, amply fast for indoor work. Fine grain, of course, is of first importance in all 8 mm. work. In 25-ft. magazine, $2.50; 25-ft. roll, $2.25. "PAN." This is the original, fine-grain, wide latitude 8 mm. film. A superb film at a remarkable price — $2 for a 25-ft. roll. American Cinematograimikk May, 1941 241