American cinematographer (Jan-Dec 1942)

Record Details:

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FROM 10 KW TO "DINKY INKY JJ For "modelling." G-E Mazda lamps provide range enough to handle the lighting problems on nearly any set. Each of them packs a punch . . . from the big lOKW down to the "dinky inky" 150-watt. And their compactness gives you decided flexibility in producing just the lighting effect you want, even in cramped quarters, in prt)per equipment, these G-E lamps can also give a spread beam for "flood" use. And for Technicolor, you'll find that G-E Mazda "CP" lamps behind "Whiterlite" filters blend smoothly with daylight, to help you balance or control it. For "fill." G-E Mazda Movieflood and Photoflood lamps also work for many a cameraman. Reason: Low cost, high efficiency, and low current consumption. This last point is especially important when you're "on location," with limited power supply. And G-E Photofloods are available with "daylite" bulbs ... to mix effectively with daylight for color shots. General Electric mokes lamps for every photographic purpose. If it has to do with lighting, G-E knows the answer! GE MAZDA LAMPS GENERAL ® ELECTRIC American Cinematographkk August, 1942 3G7