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January, 1925
AMERICAN CINEMATOGRAPHER
Nine
Value of Modern 'Lab' Equipment is Stressed
A heavy outlay in the installation of automatic laboratory machinery in the plants of the Consolidated Film Industries, Inc., was a nnounced this month by H. M. Goetz, vice president of the organization. Consolidated which combined the resources of four leading laboratories, has spent many thousands of dollars on research and experimentation, and has perfected the methods of processes of every department, Goetz announces.
Commenting on the operation of the newly installed machinery, Goetz emphasized the value of well-made release prints.
"Few people," he said, "not intimately acquainted with motion picture technique realize the remarkable fact that more than 100,000 separate little pictures, or 'frames' as they are called, are flashed on the screen in one average length photoplay.
"It is impossible to attain the accuracy necessary for the successful reproduction of
the wealth of detail comprised in each of these little 'frames' by antiquated methods.
"Only those familiar with the technical details of this highly specialized branch of motion picture industry understand the complexity of the daily task confronting manufacturers of motion picture prints.
"The size of the average picture projected in the larger theatres may be more than
Officer of Big Laboratories Speaks of Efficiency of Thorough Paraphernalia
1-0,000 times that of the original appearing on the film, and the slightest blemish or least imperfection — unnoticeible often to the naked eye — ,vill stand out very plainly vhen undergoing such great nagnification.
"To avoid all such defects which greatly hinder the perfect reproduction of the photographic beauty of a picture it is essential to provide ideal atmosphere and temperature where the film is treated and handled. At the Consolidated plants the air throughout is cleansed and moistened in a series of special processes and the proper even temperature is maintained under a system of automatic control that insures perfection.
"Similar care must be taken in the matter of lighting and in the quality of the chemicals used and the purity of the water. It is on account of the careful attention to these details in every department that Consolidated vouches for satisfaction in every release print."
q HAVING BEEN DURING THE PAST MONTH IN HIS NATIVE SOUTH FOR THE FILMING, IN BIRMINGHAM, ALABAMA, OF LOCATION SCENES WITH FAXON DEAN, A. S. C, PHILIP H. WHITMAN WAS UNABLE TO REPORT NEW YORK'S CINEMATOGRAPHIC L A T E S T; HENCE MANHATTAN MUTTERINGS MUST GO UNMUMBLED THIS MONTH.