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January, 1925
AMERICAN CINEMATOGRAPHER
Seventeen
We Believe
^ That motion picture negative developed by Rothacker-Aller is the best in the world —
We Believe
^ That our negative reflects the best of good photographic exposure —
We Believe
^That Rothacker-Aller prints made from Rothacker-Aller developed negative cannot be made better by any other laboratory —
WE KNOW
^ That whether we process your negative or prints or both — the result is the best obtainable for all practical purposes —
WE PLEDGE
rigid, sincere and honest maintenance of this high standard —
ROTHACKER-ALLER LABORATORIES, Inc.
5515 Melrose Ave. HOLLYWOOD, CALIFORNIA HOllywood 7 1 80
AMERICAN CINEMATOGRAPHER TO HAVE PROJECTION DEPARTMENT AS PART OF EACH ISSUE
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By Arrangement with F. P. L. Mr. Denison is motion picture engineer in charge of projection with the Famous Players-Lasky Corporation, by arrangement with which, the A. S. C. is able to have Mr. Denison take charge of the new department.
Began as Projectionist
Like several A. S. C. members themselves, Mr. Denison started in the business as a projectionist. That was in 1906 and from that time until 1909 he was regularly employed as such. He then took up special lines of work in connection with projection including experiments on one of the first talking pictures which he also demonstrated in several cities. He invented and patented several devices used in connection with projection, splicing and handling motion picture film.
From 1912 to 1913 he managed a commercial film laboratory and projection equipment establishment in Chicago. He operated one of the first commercial film rennovating plants in the United States.
From 1914 to 1917 he specialized in projection room construction, and the equipment of the same. In 1918 he was sent to France as field supervisor for the community motion picture bureau which was in charge of the exhibition of motion pictures for the U. S. Government. He was subsequently transferred to Italy as director of motion picture entertainment for the A. E. F.
Six Years
It was in 1919 that Mr. Denison joined the Famous Players-Lasky Corporation as motion picture engineer in charge of projection and physical handling of prints in exchanges, there being now 40 of the latter in the various key cities. During the six years that he has been affiliated with Famous Players-Lasky, Mr. Denison has completely revolutionized the splicing and handling of prints in the exchanges, and has standardized the inspection, splicing and projection room equipment. He has invented and perfected a number of devices now in use by the Paramount organization in connection with inspection, splicing and projection of film. He inspected hundreds of projectors throughout the country