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HERE’S a 16mm. magazine-loading motion picture camera that’s popular with both beginners and ad¬ vanced amateurs. Beginners like it be¬ cause it is easy to use right, hard to use wrong. Advanced movie makers like it because it is designed to keep pace with their ever-expanding re¬ quirements. And every user benefits from these three important features, which were first offered to movie mak¬ ers by Filmo Cameras:
1 Slide-in loading. Simply slide in a 50foot film magazine and close the door. Because the door is at the rear, you can reload even while the camera is on a tripod. You can change from black-andwhite to color film in mid-reel — without fogging a single frame.
2 Built-in, POSITIVE view finder. What you see, you get. No "amputated” pictures like the upper and lower ones in the accompanying diagram, because Filmo’s exclusive, positive finder is accurate even though you fail to look through the center of the eyepiece. Further, this finder is
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fully enclosed within the camera, where it is safe from damage.
3 Five operating speeds. Your choice of two speed ranges: 8, 16, 24, 32, and 48 frames per second; or 16, 24, 32, 48, and 64 frames per second. Both ranges include the important intermediate speeds, essential for filming athletic events and other fast action.
LIFETIME GUARANTEE
Like all Filmo Cameras and Projectors, the Auto Load carries a lijetime guar¬ antee against defects in materials and workmanship. This guarantee is backed by the makers, for 38 years, of the world’s finest equipment for home and professional motion pictures.
For information on Filmo Auto Load, or on other Filmo 16mm. or 8mm. Cam¬ eras, or on Filmosound and silent Pro¬ jectors, see your Bell & Howell dealer or send the coupon. Bell & Howell Com¬ pany, Chicago; New York; Hollywood; Washington, D. C.; London. Estab. 1907.
BELL & HOWELL COMPANY
7148 McCormick Road, Chicago 45
Please send me information on : ( ) Filmo Auto Load ;
( ) Other Filmo 16mm. Cameras; ( ) Filmo 8mm.
Cameras and Projectors; ( ) Filmosound Projectors.
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Distinguished by three famous Filmo "firsts”