American cinematographer (Jan-Dec 1945)

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m FILM PROCESSING EQUIPMENT CAN INSURE YOUR BUSINESS FUTURE T % 7i wrffrl'fp' t » * Modern business has accepted the use of motion picture film in streamlining its business procedure. Fin¬ ancial institutions, mercantile establishments, schools and colleges, governmental agencies, commercial film studios and photographic supply houses are among the greatest users of 16 and 35 mm. film as a part of their daily business routine. With Houston’s new Models 10 and 1 1 Film Processing Machines, it becomes a simple matter for the community processor to acquire a large share of the lucrative and profitable processing business. Houston’s processing machines and methods make it possible and practical for film to be completely processed days and weeks ahead of present day "out of town” processing schedules. Business establishments want processing done when and as they need it. With the Houston Models 10 and 1 1 Processors in action, it’s done "Johnny on the spot” with a maximum of speed, accuracy and privacy and a minimum of delay. Houston’s processing machines handle the entire job from camera to screen with each processing step under full automatic control. You can be assured of a safe, sound, dependable future by becoming a community processor. Write today for illustrated literature. Handles 16 mm. negative, positive and reversal film. A complete self-contained, portable unit requiring no extra equipment. Dimensions: 64" long, 54" high, 24" wide. Processing speeds : Reversal film 15 ft. per min., nega¬ tive film 5 ft. per min. at 8 min. developing time, posi¬ tive film 20 ft. per min. at 2 min. developing time. For 35 mm. negative and positive film. Dimensions: 168" long, 82" high, 34" wide. Capacity: 600-1200 ft. negative film per hour at developing time of 6-12 min., 1200-2400 ft. positive film per hour at developing time of 3-6 min. Streamlined, compact. Requires no extra equipment. THE HOUSTON CORPORATION 11801 W. OLYMPIC BLVD., LOS ANGELES 25. CALIFORNIA Houston !T:.yzm3Er, 1945 C8 American Cinematographer o