American cinematographer (Jan-Dec 1952)

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SIMPLIFIED CONTROLS and 400-foot reels are just Iwo of outstand¬ ing features of Bell & Howell's new "221" 8mm movie projector, which is self-contained (separate carrying case is eliminated), light weight and small in size. New 8mm Projector Bell & Howell discards carrying case for slick self-contained styling for its "221" projec¬ tor that takes 400-foot reels. Reflecting the trend of cine equipment manufacturers to give the 8mm movie maker the very best in projection equipment is the announcement this month by Bell & Howell Company, Chicago, of its new Model 221 8mm projector. Discarding the old-style separate carrying case, Bell & Howell’s engineers have provided something really new in movie projector convenience. The Model 221 is self-contained in a smoothly molded grey and maroon case. One side of the case snaps off to expose the unit’s film handling parts for projection of pictures. The projector is precision built on a rigid all-aluminum frame. Reel arms are hinged and fold neatly out of sight into the case when not in use. Bell & Howell has taken a step in the right direction here by design¬ ing the reel arms to hold 400-foot reels of film — enough for a half-hour show. Another attractive feature of this new model is that it is unnecessary to switch reels from front to back for rapid rewinding. The film winds right back on the forward reel, after threading, simply by flicking a switch. Bell & Howell makes a point of the fact that the family now can get more service out of its 8mm movies, because with the “221” it’s no longer necessary to wait until father comes home in the evening to enjoy family movies. Any member of the house including the kiddies, can operate the “221,” it’s that simple to thread and use. A single switch controls the lamp, motor and rewind. There is a swing-out film gate that makes threading of film easy for anyone. Film threading instructions are clearly indicated on a printed guide inside the front cover of the projector, and this guide card can be turned over to serve as a miniature projection screen and the cover as a “shadow box” as an aid to film editing. For the first time perhaps an 8mm projector has been designed with the object of fully protecting the film from scratches and abrasions. No part of the “221” ever touches the picture area of the film, thanks to recessed sprockets and film rollers that are a part of the precision film transport system. And in the film gate itself — often a critical area *O»0« Roll t Howell SWING-OUT film gate simplifies threading the new "221" projector. Side tension clips hold film firmly in gate. NO PART of Bell & Howell's "221" 8mm projec¬ tor ever touches picture area of film. Recessed sprockets and rollers insure this. ONE SWITCH controls lamp, motor and rewind. Threading can be checked before switching on motor by turning manual film advance knob. 442 American Cinematographer October, 1952