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ME»y (HMSTMAS and HAPPY NEW YEAP TO OUP MANY (USTOMEPS AND EPIENDS
THROUGHOUT THE WOPLD
E VOX
LEN H. ROOS, A.S.C., F.R.P.S.
President and Technical Director
SYLVIA M. ROOS
Secretary-T reasurer
SYNCHRONOUS MAGNETIC RECORDERS “In Use Throughout The World”
KJNEVOX BUILDING KINEVOX BURBANK
116 SO. HOLLYWOOD WAY “ CALIFORNIA
INCORPORATED
TELEPHONE: ROckwell 9-3291 New York Mexico City Rome ... Bombay CABLE ADDRESS: KINEVOX, BURBANK
BURBANK
CALIFORNIA
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the viewer, consciously or subconscious¬ ly, to what they have seen on the big theatre screen. The eager amateur shutterbug, once “good enough for TV” has been generally displaced by the veteran photographer. It is high time that other members of the motion picture profes¬ sion take their proper places in the making of TV film spots.
It is no longer excusable that import¬ ant production planning be the province of recently promoted ad agency copy¬ writers or the client’s wife. Agency and client representatives are invaluable in the initial, overall strategy of a TV spot, but the execution of their thinking should be the responsibility of the pro¬ ducer, who should draw upon and utilize the techniques and skills of Hollywood. The Californians, in turn, need no long¬ er belittle the TV spot. It is a distillation of much that is visually exciting in motion pictures and it is crystalizing into a surprisingly exact science, if not an art form. Furthermore, the TV spot, eight seconds or eighty, has solidified economically to a point where we can say with assurance that it is very defi¬ nitely here to stay.
A truly remarkable improvement to the presentation of any silent film is achieved by the addition of music.
We Sell We Kent We Service
A complete line of 35mm — 16mm Mitchell, Bell & Howell, Maurer and Arriflex cameras
TV GROUND GLASS . . .
for Mitchell Standard, N. C., Bell & Howell 35mm cameras. Shows TV alignment. Outlines active receiving area and Academy (sound) aperture.
CAMERAS
MOVIOLAS
DOLLIES
Griswold
HOT SPLICERS! . . . $65,
Your Griswold Splicer, Models R2 and R3, converted to hot splicer . $40.
Expert factory repairs. We mount lenses.
FRANK C. ZUCKER
(TftmERR €ouipm€iiT (o.
i6oo BRORDwny \.ri€w yoRKcuy
Always remember this . .
... if you are an advertiser with equipment or services to sell the motion picture industry:
AMERICAN CINEMATOGRAPHER reaches every motion picture production center throughout the world.
December, 1952
American Cinematographer
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