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PRODUCERS of industrial, educational and training films would not be able to turn out the professional jobs they do without the independent film, sound and title labs. Facilities and experience of the latter now equal the best to be found in the major studios.
The Film Laboratory— Your Partner In Production
Independent film laboratories give the non¬ theatrical film producer all the production advantages of a major Hollywood studio.
By CHARLES
INDEPENDENT LABORATORIES in the United States servicing independent film producers now number over a hun¬ dred. The independent lab is not only essential to the fast growing non-theatri¬ cal film production field, but without it, few motion pictures produced outside Hollywood would have the professional embellishments that have come to be associated with professional productions.
•
. ANDERSON
When a major Hollywood studio plans a production, there are no limiting fac¬ tors to contend with with regard to film developing, special effects, titles, or sound recording. Most of the majors have their own labs which provide these services right on the lot.
The growth of independent film pro¬ duction in recent years in both 16mm and 35mm has seen a comparable growth
•
in laboratories equipped to render the finest professional services to the inde¬ pendent producer. The old established industrial film producers, a great many government film production centers, and the majority of the big industrial firms who maintain movie making depart¬ ments long have been steady patrons of these labs; indeed, with the extensive service which the independent labs now offer, such film producers probably could not have attained the important positions they now hold.
Every day, of course, hundreds of new 16mm and 35mm motion picture projects are started outside of the theatrical film field, and in some cases by film makers not entirely familiar w7ith the scope of the services offered by the nation’s film, special effects, title and sound recording laboratories. To familiarize the inde¬ pendent film producer with the services available to him to the end that such knowledge will make it possible for him to greatly enhance the professional qual¬ ity of his films, is the purpose of this article.
The first time you read a film lab’s price list you’ll probably wonder why such a wide array of different services are catalogued. All you really want, it seems to you, is to have your film de¬ veloped and printed. But professional film production requires more than just this. Invariably there are special photo¬ graphic effects, fades and lap-dissolves required that will give your film the necessary smooth, professional “look” on the screen. And then there are titles to be made, sound to be recorded, and editing and cutting to be done. Shooting the picture is just the beginning.
CAREFULLY controlled processing is offered in¬ dependent producers of 16mm and 35mm films by film labs coast to coast, enabling them to achieve the same print quality that is found in the best theatrical films.
392
American Cinematographer,
August, 1954