American cinematographer. (1954)

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precision (J3ul(t CoiTlbl VldtlOll Sound Readers OPTICAL Model 600 . 16mm and 35mm NET PRICE $185.00 NET PRICE $259.50 MAGNETIC Model 700 _ 16mm, 17.5mm, 35mm and V4 inch NET PRICE $198.00 FEATURES: Simple threading . . . polished stabilizer arum with needle bearings, with a surface which cannot damage film . . . film rollers machined to conform with SMPTE standards, and equipped with oilless bearings . . . precision ground shafts . . . dimension 6x6x7 '/2 inches. AMPLIFIER: 117 volt — 60 cycle — AC . . . power output — 4 watts . . . heavy duty Alnico V speaker . . . safety fused . . . prefocused socket . . . pilot light ... 6 ft. heavy duty cord. All Prices F. O. B. Factory, Brooklyn, New York PRECISION LABORATORIES • 1139 UTICA AVENUE • BROOKLYN 3, NEW YORK FILMORAMA (Continued from Page 521) their sights to include the new CinemaScope type of 16mm pictures in the be¬ lief that added realism and greater in¬ terest will make these films more effec¬ tive in the fields of selling, advertising, and mass education. “I’m sure that we can look forward to many more 16mm non-theatrical films, photographed and projected with anamorphic lenses, which will be shown on wide screens in meet¬ ing rooms, schools, churches, clubs, etc.,” Roquemore said. The FilmoRama picture when projec¬ ted is of normal brilliance and fills a screen 2.68 times as wide as it is high. To enable the same lens to be used for photography in projection, a special bracket is provided to fit the lens to the projector. The new FilmoRama system will not obsolete existing 16mm motion picture equipment, according to the Bell & Howell Company. Instead, it is destined to breathe new life into the production and exhibition of 16mm films. The FilmoRama wide-screen lens re¬ tails for $596.00. View-finder attach¬ ments for cameras and brackets for pro¬ jectors of other than Bell & Howell manufacture are promised by the respec¬ tive equipment manufacturers. American Cinematographer October, 1954 523