American cinematographer (Jan-Dec 1959)

Record Details:

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In the west they do what Easterners do. . . GO FOR WESTERNS For sheer entertainment, nothing beats a good motion picture! What’s more, country-wide, people react pretty much the same. Mostly they like Westerns. If the story is good; if the stars are competent; if the photography really has if, they talk and — young and old — flock to the box office! In other words, the better the picture the better the box office. That’s why close co-operation with the Eastman Technical Service for Motion Pictures is so important . . . why it pays to tap Eastman’s background of experi¬ ence — to check up on questions of film choice, production, processing. Offices at strategic locations, Inquiries invited. /fb ysf hat's on the screen ...and what people say about it... that counts WIDE SCREEN COLOR 546 AMERICAN CINEAAATOGRAPHER