The American cinematographer (Jan-Dec 1963)

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FACT IS a crisp, sparkling negative must have top-quality prints. Otherwise, it can’t do its job, and your message falls flat on its face, wasting production time and money— station time, too, if your film’s on TV. Moral: Go Eastman all the way— negative and print-stock. And in the case of ques¬ tions— production, processing, projection— always get in touch with Eastman Technical Service.