American cinematographer (Jan-Dec 1963)

from HOLLYCAM BELL & HOWELL CINE PRINTERS 35MM Model D Features include adjustable 5-way print¬ ing aperture that eliminates picture bleeding; 300-watt high-intensity light source for color; 3-speed synchronous drive; and printing speeds of 60, 90, and 120 feet per minute. HollyCam brings all this to you at a substantial saving from the factory price of more than $4,600. *3,200°° F.O.B. Our Plant Fully Reconditioned O 300-Watt selenium rectifier for all 16mm and 35mm Bell & Howell Printers. Lat¬ est B&H model. $345.00 • O $1,295 Uhler 16 Printer . $650 $12,000 Herrnfeld 35 Printer . $1295 $9000 Arri 35 Printer . . $1400 — O We Buy, Sell, Trade, Rent & Repair. Consignments and Foreign Orders Welcomed. H0UVW00D CAMERA CO. 6838 Sunset Boulevard Hollywood 28, Calif. Phone; HO 6-1318 QUANTITY 8MM DUPES Continued from Page 226 accent values in their own particular jobs. An unpretentious film having a simple approach, he believed, would have greater impact. A highly polished film might detract from the obvious sincerity of GF.CC employees who were to act in the film, he said. To carry out this objective, John C. Johansen, a member of Heffernan’s staff, was chosen producer of the film and authorized to acquire the neces¬ sary camera and equipment to accom¬ plish the job. Johansen was familiar with the Fairchild Cinephonic 8mm sound camera and from results he had seen obtained with this camera, was convinced it could produce a film hav¬ ing both the sound and picture quality that would net a limited number of good dupe prints. Using nothing more than the Fairchild camera, a meter, a multiple-light bar plus a single fill-light, Heffernan carried out his assignment, visiting various GECC branch offices where he photographed and recorded the com¬ ments of employees at random while on their jobs. In all, employees in a wide range of job categories were photographed ranging from company President C. G. Klock to a secretary at her desk. Also credit specialists making calls, an area sales manager visiting an appliance dealer’s show¬ room, an industrial credit sales mana¬ ger of the company calling on a manu¬ facturer, and a service center manager working with a G-E computer were typical subjects of Heffernan’s 8mm sound camera. When all shooting was completed, the film was sent to Cine Magnetics, Inc., of New York, for processing of the original. Afterward, Johansen edited it down to approximately 25 minutes screen time. The original sound track was transferred to 16mm magnetic film for re-recording on the dupe prints. Heffernan estimated the company would need 23 prints of the 8mm color sound film. A sample print was run off and screened for the approval of G-E Credit Corporation’s executives. The order for the additional 22 prints is believed to be the first of its kind and that it marks the first time that multiple prints of acceptable commer¬ cial quality have been producing di¬ rectly from an 8mm sound and color original. Prior to undertaking this do-ityourself sound film production, the company had obtained estimates from industrial film producers for a 25minute 16mm sound film on the sub¬ ject. Average estimate was around $25,000, whereas the total cost of the 8mm sound film produced by the com¬ pany itself was $500. This included rental of the Fairchild camera and related equipment, film, answer print and re-recording of sound, hut did not include the 23 dupe prints. Commenting on the accomplishment, Heffernan said, “The film gave us an extremely effective and dramatic com¬ munications tool with which to reach our employees on a nationwide basis with a minimum of expenditure. Al¬ though prints of the film were normally screened to groups of 15 to 20 employ¬ ees at a time, as many as 60 attended some showings. ’ Some indication of the film’s suc¬ cess is the fact that International Gen¬ eral Electric requisitioned a print for showing in Europe and another print has been sent to Mexico at the request of the G-E affiliate in that country. While a 23-print order is not considered large in the industrial film business or by film laboratories, still it is sig¬ nificant. In these embryonic days of 8mm sound films, it is encouraging. ■ 8MM TV NEWS FILM Continued from Page 227 exactly as if it were 16mm film. Earlier controlled tests on a closedcircuit TY system had indicated that the definition of 8mm reversal film was comparable to 16mm. “That evening we produced one of our regularly scheduled 10 p.m. news¬ casts using 8mm sound and silent film. During the broadcast, the quality did not come up to our full expectations because of a grain problem. Our origi¬ nal plans called for the use of Dupont 930 and 931 raw stock, perforated for 8mm and prestripped. At the last min¬ ute, it was discovered that the pre¬ stripping on the Dupont 931 stock did not meet standards, so we had to switch to Eastman Tri-X. Processing proce¬ dures had already been set up and could not be changed, and we obtained a greater grain structure on the fast speed film. Aside from this, the han¬ dling of 8mm proved no more difficult than 16mm. The only added equip 230 AMERICAN CINEMATOGRAPHER. APRIL, 1963