American cinematographer (Jan-Dec 1963)

Record Details:

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A[$[&DIMLI!2£ CORPORATION OP AMERICA *Model 1 1 B with 400' magazine . . . with 200' magazine, weight is only lO3/* lbs.! 257 PARK AVENUE SOUTH. NEW YORK, N. Y. . 10010 There’s a valid reason for it. Take an Arriflex in hand and see for yourself. but very heavy in performance! Today s filming jobs break fast, demand the best equipment So, check out the fabulous Arriflex 35. Pick it up, heft it. It has the right feel— and at no more than 12V2 pounds. Makes for hours of effortless filming — studio or location, on the run or in the crowd. ARRIFLEX 35 — the undisputed favorite when the action really counts. Precision works throughout, too. The Arri people didn’t skimp to make that weight. Better engineering does it all. From the knurl on the knobs to the brilliant reflex mirror shutter system. ARRIFLEX 35 — the head of its class in compactness, portability, dependability. Not to mention continuous design improve¬ ments most others only talk about. Now the clap-stick is no longer needed. Arri re¬ search offers you a built-in signal generator and automatic start-marker for true lip sync with any V^-inch tape system; the governor-controlled motor activates marker lights which flash key frames at the start of each take. Factoryequipped, of course. ARRIFLEX 35 — a leader in film-making unsurpassed for exclusive features and money-saving advantages. ARRIFLEX 35 — the preferred camera system of cinematographers world¬ wide — in commerce and industry, the sciences, education, news and sports, entertainment and the arts. AMERICAN CINEMATOGRAPHER, SEPTEMBER, 1963 501