American cinematographer (May 1930)

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May, 1930 American Cinematographer One nsurance Policy in BELL & HOWELL % \ I I' A GRAVE responsibility inspires the skilled workmen in Bell & Howell factories. They realize that, annually, millions of dollars worth of movie productions are entmsted to the dependable -operation of Bell & Howell cinemachinery. One law prevails . . . "Make it right"; one question is constant... "Can it be made better?” How costs might be cut by substituting this or slighting that is never considered. From the first shot on location to emachinery! Bell & Howell master craftsman using optimeter and Johannsen gauge blocks in measurement of a 35 mm. Bell & Howell perforator punch, the precision of which is held to within .00005 of an inch. the splicing of the trailer on the last print, the use of Bell & Howell precision machin- ery has always been a kind of insurance against mechanical troubles. For every hour it takes to make Bell & Howell Standard Studio Cameras, Printers, Splicers, and Perforators right, an extra year of superfine service is built into them for the appreciative members of the industry who have so long depended upon them. BELL & HOWELL BELL & HOWELL COMPANY, Dept. Q, 1848 Larchmont Ave., Chicago, III. e e New York, 11 West 42nd Street Hollywood, 6324 Santa Monica Boulevard ' * London (B. & H. Co., Ltd.) 320 Regent Street ' * Established 1907