American cinematographer (May 1930)

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May, 1930 American Cinematographer Seven even balance Light struck from National Photographic Car- bons permits an even balance of light and shade; between actors and the rest of the set: Light from these arcs has penetrating power unequaled by any other form of studio lighting. For night shots, National White Flame Photo- graphic Carbons (hard-arc) can’t be beat. Their light is identical with sunlight. Permits clean, sharp moonlight effects, or brilliant contrasts. scenes, as their light, rich in red, orange and yellow-green rays, smooths and softens the face, and brings out natural tonal shades in costumes and settings. National Photographic Carbons (White Flame or Panchromatic) are interchangeable and come in sizes to fit any studio arc lamp. Tests prove that they are the most economical form of studio lighting, as these carbons give more light per watt of electrical energy. NATIONAL CARBON COMPANY, Inc. Carbon Sales Division: Cleveland, Ohio National Panchromatic Carbons (soft-arc) give a softer orange-colored light, ideal for close- ups. Particularly effective in taking colorful Branch Sales Offices: New York, N, Y. Pittsburgh, Pa. Chicago, 111. Birmingham, Ala. San Francisco, Cal. Unit of Union Carbide and Carbon Corporation National Photographic Carbons II ^ White Flame and Panchromatic