American cinematographer (Dec 1930)

Record Details:

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t. They Needed a New Type of Light » » » Th« new Mole-Richard- jon Sky Lights designed to meet lighting re- quirements in Whoopee Mole- Richardson, Inc. designers and manufacturers of studio sound, light- ing and electrical equipment, orig- inated and devel- oped incandescent lighting equipment particularly for use by the motion picture industry. In Whoopee, the all-color comedy production, starring Edd ie Cantor, a need arose for lamps that would eliminate light circles and dark rings. They were to be used on im- mense backings placed for beautiful sky background effects. But there was no lighting equipment available to give the desired results... naturally they turned to Mole-Richardson lighting engineers. They created in record breaking time a new type of incandescent light, aptly termed "sky light" It was tested and delivered ... It clicked . . . Forty more were ordered. No great delay in production was experi- enced . . . once more Mole-Richardson service helped . . . MOLE-RICHARDSON, INCORPORATED 941 NORTH SYCAMORE AVENUE ♦ HOLLYWOOD, CALIFORNIA If It Isn’t An (f®) It Isn’t An Inkie, i Bei Aufragen und Bestellungen beziehen Sie sich bitte auf die American Cinematographer. i