American cinematographer (Dec 1930)

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Yesterday — and To - d a ^Product of ‘Progression O BSOLETE, antiquated—it rightfully deserves a place in the Smithsonian Institute—this relic of yesterday . . . you remember it don’t you? Smoky, smelly, awkward things —they caused mother no end of worry with their charred, lopsided wicks and cracked chimneys—the time and labor she spent on them each day! Yet—they were all we had in that Mauve Decade of the until a superior product was introduced. Are you, Mr. Producer, payi)ig for useless dead-weight and unnecessary time and labor in the employment of a product of YESTERDAY? Your production must represent the last word in modern construction—but your lighting equipment—does it hark back to the eras of Cleveland and McKinley? dZ ffcc products are recognized as to- day’s expression of the foremost in incandescent lighting equip- ment. They are today’s lights of tomorrow. There is a modern Laco product built to meet every studio lighting requirement— with an appreciable saving of time and labor. Why not let Lacos lighten your load? past . . . they served their purpose “If it’s not a it’s not silent!” LAKIN CORPORATION 1707 Naud Street LOS ANGELES, CALIFORNIA CApitol 5387 Please mention the American Cinematographer when writing advertisers.