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2 American Cinematographer • January 1933 Investigate this Great Advancement in FILM PRINTING. The new Bell & Howell Automatic Sound Printer B ell & Howell Company con- tinues its great pioneering tradition! The new B & H Automatic Printer, developed at a tremendous cost over a period of three years, introduces the greatest advance in many years in laboratory practice and print- ing. While designed for high quantity production, it gives at the same time a vastly finer con- trol of print density and quality than has been hitherto possible. The light control steps and adjust- ments have been calibrated on a positive sensitometric basis, there- by enabling scientific densitomet- ric control to be maintained with maximum ease and certainty. Guesswork is completely elimi- nated. Sound and picture are printed at one operation under fully automatic interlocking control. Film notches are completely elim- inated. Density is controlled by traveling matte. The machine is ruggedly built, yet constructed to a precision of adjustment at least equal to, if not exceeding, that of a fine watch. Every require- ment in modern sound film pro- duction has been anticipated. Write today for full and com- plete details on this modern, scientific method of making the finest prints in large quantities. ♦ How to Buy a Personal MOVIE PROJECTOR L ESSON one in buying personal movie equipment is: Get down to fundamentals! List every fundamental re- ^ quirement for perfect motion picture projection. Check all features of the Filmo Projector against this list. No matter how many requirements, or how exacting, the Filmo Projector will best answer every demand for perfect movies. Check these points: -i Picture Quality —Filmo movies are brilliant, steady and flickerless, owing ^ to exclusive 9 to i shuttle movement, powerful direct lighting, o Dependability —The Filmo Projector has proved that it will run for years with constant dependability. o Film Safety —Your film is safe in a Filmo. No friction on the film sur- ^ face—only a slight pressure along the edges. Negligible wear in sprocket holes. a Cost —You can buy a Filmo Projector for as little as $135. You pay no more for Filmo’s superior quality and superior pictures, r Guarantee —Behind these filmo fundamentals is a three-year guarantee ^ against any defects in materials or workmanship, backed bv Bell & Howell, world’s largest producer of professional cinemachinery and pioneer in 16 mm. movie equipment. So when you buy a movie projector, get down to funda- mentals and apply every test you can think of. A Filmo Pro- jector is the outstanding answer. See your dealer, or write today for complete information on Filmo Projectors. BELL & HOWELL FILMO 1848 Larchmont Ave., Chicago; 11 West 4xnd St., New York; 716 North La Brea Ave..Hollywood; 32.0 Regent St., London (B & H Co., Ltd.)Est. 1907. The famous Filmo JL Projector, 100 per cent gear driven, with automatic power rewind, 400 watt lamp, aero-type cooling, pilot light, and a score of other refinements that remove all fuss and bother from the showing of 16 mm. movies. Can be used in liv- ing room or theater auditorium. With case, $298. PROFESSIONAL RESULTS WITH AMATEUR EASE