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2 American Cinematographer • March 1933 B ell & Howell AUTOMATIC Inspected and examined by leading motion picture laboratory technicians, the new Bell & Howell Automatic Sound Printer itself has anticipated every question asked concerning it. Every requirement in modern sound-film production has been taken care of. With a vastly finer control of print density and quality than has hitherto been possible, the new printer was designed for high quantity production, and guess work is completely eliminated. Sound and picture are printed in one operation under fully automatic interlocking control. Write today for full details. B & H Cooke V aro Lens The new B & H Cooke Varo Lens naturally is a spectacular mechanism because it so strikingly “does the impossible.’’ Yet every single function is the result of scientifically accurate calculation and design. This lens varies the focal length and magnification of the lens while retaining critical focus and while changing iris setting with focal length to retain correct exposure, permitting the zooming up to and receding from a subject without moving either camera or subject. Write for complete data and prices. Available on rental to responsible studios in Hollywood. You Can Make Professional 16 mm. Pilms with Pilmo Of all personal motion picture cameras and pro- jectors, Filmo is most at home in Hollywood and other leading film producing centers of the world. For the same engineers who created Bell & Howell’s standard camera and the Eyemo 35 mm. hand camera, created Filmo. And into its design and manufacture went the same fervor and loyalty to a precision ideal that has had so much influence in standardizing and perfecting today’s professional motion picture mech- anisms. But with all their professional background, the Filmo Camera and Projector are still the most economical to buy. They give you the utmost in motion picture photography and projection. They give an easy The New Filmo JL Projector i°o% gear-driven, powerful lighting sys- tem, and a score of other refinements. $298. Other Filmo Projectors St U P- Filmo Cam- eras, $92 and up, tax paid. operation that is a delight to the novice. They give a life-long dependability and service which bespeaks their professional origin. Combine Filmo’s modest price with these sterling qualifications and you have a value that supplies the final thrill to personal movie making. See your dealer or write for full particulars. BELL & HOWELL 1848 Larchmont Ave., Chicago; 11 West 4ind St., New York; 716 North La Brea Ave., Hollywood; 310 Regent St., London (B & H Co., Ltd.) Est. 1907. FILMO