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January, 1937 • American Cinematographer 1 AMERICAN CINEMATOGRAPHER A Technical and Educational publication of motion picture photography. Published monthly by the AMERICAN SOCIETY OF CINEMATOGRAPHERS, INC. 1782 N. Oranee Drive Hollywood, California Telephone CRanite 2135 JOHN ARNOLD, President, A.S.C. FRED JACKMAN, Treasurer, A.S.C. Volume 18 Jonuary, 1937 Number 1 What to Read A.S.C. MOVES Into New Home 5 ATTACKING the Problem of Color Stills By Wm. Stull, A.S.C 6 KRASNER Capitalizes Available Assets By Harry Burdick... 8 PRODUCING SHORTS Down in Tahiti By Max Dupont, A.S.C 9 BI-FOCAL LENS System for Optical Effects By Joseph Valentine, A.S.C 10 A.S.C. Members on Porade 12 Next Month • A New Device has been designed and put into use at one of the major Hollywood studios to secure photographic effects more smoothly and without stopping the camera. We will tell you about it next month. • More important technical developments are in progress. Some that have been theoretical for some time. We'll tell you about one of them next month. • A.S.C. Members are returning from foreign assignments. We'll try to corner a few so as to give you their impressions of the motion picture business in other localities. ESTABLISHED 1918. Advertising Rates on application. Subscription: U.S. $2.50 a year; Canada, $3.50 a year; Foreign, $3.50 a year. Single copies, 25c; back num- bers. 30r Foreign single copies, 35c; back numbers, 40c. COPYRIGHT 1937 by American Society of Cinematographers, Inc. The Staff EDITOR Charles J. VerHalen TECHNICAL EDITOR Emery Huse, A. S. C. ASSOCIATES Karl Hale Walter Blanchard CIRCULATION MANAGER L. Graham ADVISORY EDITORIAL BOARD Victor Milner, A. S. C. James Van Trees, A. S. C. Fred Jackman, A. S. C. Farciot Edouart, A. S. C. Fred Cage, A. S. C. Dr. J. S. Watson, A. S. C. Dr. L. A. Jones, A. S. C. Dr. C. E. K. Mees, A. S. C. Dr. W. B. Rayton, A. S. C. Dr. Herbert Meyer, A. S. C. Dr. V. B. Sease, A. S. C. FOREIGN REPRESENTATIVES CvJorges Benoit, 100 Allee Franklin, Pavillions-sous-Bois. Seine, France. Tele- phone LeRaincy 13-19. NEW YORK REPRESENTATIVE S. R. Cowan, 19 East 47th St., New York City. Phone Plaza 3-0483. Neither the American Cinematographer nor the American Society of Cinematographers is responsible for statements made by au- thors. This magazine will not be responsible tor unsolici''ed manuscripts.