American cinematographer (Nov 1937)

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452 American Cinematographer • November, 1937 Shot during the filming of Samuel Goldwyn’s new ^2,000,000 Technicolor spectacle, THE GOLDWYN FOLLIES INKIES IN TECHNICOLOR Thanks to new precision filters and the brighter, whiter light from G-E Mazda lamps for color photography, the many advantages of "inkies,” so well known in black-and-white cinematography, are now available for Technicolor. THIS CLOSE-UP from Samuel Goldwyn’s new Technicolor production, "The Goldwyn Follies,” illustrates clearly some important features pro- vided by G-E Mazda lamps: 1 . Constant color . . . and satisfac- tory color. 2 . Silent operation. 3 . No clutter on set. Note the room around the camera. 4 . Lightness and portability of equip- ment. These advantages are also helpful for other types of color shots . . . as well as black-and-white. Are you beneptting fully from the versa- tility of G-E AlAZDA lamps? General Electric Co., Nela Park, Cleveland, Ohio. GENERAL ^ ELECTRIC MAZDA LAMPS