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CONTENTS
Foreword . George T. Shupert 5
Beyond Tomorrow — What ?
. Brig. Gen. David Sarnoff 9
Sixty Million Jobs and Television. . . Paul Raibourn 10 Television’s Tremendous Promise. H. V .Kaltenborn 11 Is Television Tomorrow’s Radio? . Edgar Kobak 12
FCC Hopes and Expectations for
Television . Paul A. Porter 14
Is Today’s Television Here to Stay?. . Wyllis Cooper 15
How Large a Screen? . Dr. Allen B. DuMont 16
How Will Television Handle the News?. . Ted Genock 18
College Sports and Television . Don Spencer 20
Will Television Debut in a Fool’s
Paradise? . E. B. Weiss 21
What Will Your Tele-Time
Dollar Buy? . Richard Manville 23
Proposed Routes for Relaying Television
Programs (Map) . 24
The Bell System’s Plan for
Tele-networks . Keith S. McHugh 25
Raytheon’s Microwave
Relay System . Laurence K. Marshall 26
Pioneering a Tele-relay Network. .John Ballantyne 27
Stratovision Will Give Wings to Television .
William K. Ebel C. E. Nobles
Television Needs Normal Development. C. B. Jolliffe
Why Advertising Agencies Should
Guide Tele-shows . John Hertz, Jr.
Progress in Color Television . Peter C. Goldmark
PTM — A New Television Transmission
System . H. H. Buttner
An Engineer Compares Television
with Radio . J. R. Poppele
Packaged Tele-shows Will
Up Quality . William Morris
Sports for Millions by Television . Bill Slater
Tele-sports Announcers Will Talk Less ..Bill Stern A Lawyer Looks at Television. . Bernard Goodwin The Economics of Television. . . .Leonard F. Cramer
An Advertiser Looks at Television C. J. Durban
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Uses of Film in Television . John Flory 44
Television Audience Research . Oscar Katz 45
Television and Fashion . Constantin Joffe 46
Television in the Retail Field. . /. A. Hirschmann 47
Proceed With Caution . Norman D. Waters 48
Television Dollars and Sense . Philip Merryman 49
Discussion Programs Will
Be Better . George V. Denny, Jr. 51
Television Jobs for Veterans . 54
Television Out West . Klaus Landsberg 56
Televised News for Theater-goers. Alfred B. Burger 57
A Mixed Blessing? . Quincy Howe 57
Top-flight Shows Are Not Accidents . Ed Sobol 59
Basic Fundamentals of Visual
Continuity . Hoyland Bettinger 60
History of the American Television
Society . Myrtle Ilsley 68
The ATS Awards . J. Raymond Hutchinson 69
Executives of the American Television Society. ... 71
By-laws of the American Television Society . 74
Guessing About Television . Lowell Thomas 76
Members of the American Television Society . 79
Television Stations and Pending Applications . 86
Market Analysis of Television Station Allocations 92 Broadcasting Service in 140 Metropolitan Areas... 94 Television Activities of Advertisers, Advertising Agencies, Producers, Stations and Organizations 96
Careers in Television . Dan D. Halpin 110
Advances in Large Screen Television . Ill
Television Vocabulary . 112
Television Progress (Chronology) . 119
So They Say . 123
Televictims . Gregory d’Alessio 125
Bibliography . 129
Films for Television Use . 135
A Movie Cameraman Looks
at Television . Irving Browning 140
Facing Television . Bob Hope 141
Publications Reporting Television . 142
Cover . Larry Tisdale
Ralph Rockafellow, Editor