American television directory (1946)

% of % of Total Retail .rvei.a.11 oaies Station Television Station’s Station Retail Retail Sales Coverage No. Total State Television Coverage Population Coverage Sales in Sales Coverage State of Population Coverage to Total Coverage Population Coverage Coverage by States Breakdown Sta¬ (1940 of State’s State 50 Mi. Breakdown Areas (000 to State (000 (000 Location tions Census) Population Population Radius by States Omitted) Totals Omitted) Omitted) •{■MISSISSIPPI 2,183,796 11,300 .5 .5 1,292 MISSOURI 3,784,664 1,915,500 50.6 67.8 747,296 Kansas City I 854,800 334,941 Mo. 18.5 700,800 27.4 302,090 Kan. 8.6 154,000 6.9 32,851 St. Louis 5 1,604,100 534,602 Mo. 10.5 398,700 40.4 445,206 III. 15.3 1,205,400 3.1 89,396 NEBRASKA 1,315,834 460,600 35.0 17.6 70,079 Omaha 2 612,300 109,056 Neb. 35.0 460,600 17.6 70,079 Iowa 6.0 151,700 4.7 38,977 fNEW HAMPSHIRE 491,524 203,000 41.3 42.9 78,635 NEW JERSEY 4,160,200 4,160,200 100.0 100.0 1,580,401 Newark 1 12,078,500 5,040,642 N. J. 84.2 3,428,900 83.3 1,316,154 N. Y. 64.2 8,649,600 66.7 3,724,488 NEW MEXICO 531,818 145,300 27.3 30.6 38,439 "Albuquerque 1 145,300 38,439 30.6 NEW YORK 13,479,142 9,619,800 71.4 92.3 5,146,913 New York 14 12,504,000 5,242,972 N. Y. 64.6 8,706,900 67.3 3,754,037 N. J. 81.2 3,378,700 82.3 1,300,836 Conn. 24.5 418,400 26.2 188,099 "Buffalo 1 9.3 1,258,500 467,261 8.4 * Rochester 1 5.2 704,800 13,479,142 5.0 White Plains 1 11,944,300 N. Y. 65.8 8,863,600 5,001,252 68.0 3,791,488 N. J. 64.0 2,662,300 64.6 1,021,665 Conn. 24.5 418,400 26.2 188,099 Schenectady 1 920,400 369,001 N. Y. 5.8 775,800 5.6 312,027 Mass. 2.8 122,300 2.8 49,406 Vt. 6.2 22,300 6.1 7,568 OHIO 6,907,612 5,379,300 77.9 58.9 1,437,968 "Akron 1 39.5 2,730,800 1,028,457 42.1 Cincinnati 2 1,573,800 560,204 Ohio 17.8 1,232,100 19.8 482,577 Ky. 8.7 247,900 11.2 58,016 Ind. 2.7 93,800 1.8 19,611 "Cleveland 5 38.4 2,652,700 1,014,583 41.5 "Columbus 3 13.3 934,400 325,499 13.3 Dayton 1 1,629,700 604,191 Ind. 2.9 99,000 2.8 29,717 Ohio 22.0 1,521,700 23.5 574,474 OKLAHOMA 2,336,434 612,200 26.2 33.3 170,943 "Oklahoma City 1 26.2 612,200 170,943 33.3 OREGON 1,089,684 597,700 54.9 59.0 260,713 Portland 1 692,400 290,074 Ore. 54.9 597,700 59.0 260,713 Wash. 5.5 94,700 4.4 29,361 PENNSYLVANIA 9,900,180 7,840,400 70.2 80.4 2,519,503 Philadelphia 10 1,960,400 1,840,704 Pa. 34.0 3,362,900 39.3 1,231,394 N. J. 34.1 1,417,900 35.9 567,195 Del. 67.4 179,600 71.0 78,115 Lancaster 1 2,905,100 1,004,568 Pa. 16.1 1,596,500 15.7 491,522 Del. 67.4 179,600 71.0 78,115 Md. 70.0 1,129,000 70.2 434,931 "Scranton 1 11.5 1,143,000 304,993 9.7 "Wilkes-Barre 1 16.4 1,621,900 436,215 16.4 Pittsburgh 4 2,815,300 902,238 Pa. 25.2 2,496,900 25.4 795,089 Ohio 2.7 188,200 2.6 63,098 W. Va. 6.8 130,200 10.9 44,051 Johnstown 1 1,175,500 296,717 Pa. 11.0 1,088,600 8.6 268,659 Md. 4.8 86,900 4.5 28,058 RHODE ISLAND 717,300 717,300 100.0 100.0 275,447 Providence 3 3,152,900 1,354,713 R. I. 100.0 717,300 100.0 275,447 Mass. 51.6 2,226,300 57.7 1,003,086 Conn. 12.5 213,300 10.6 76,170 TENNESSEE 2,915,841 568,300 19.5 21.9 132,122 Nashville 1 617,600 139,791 Tenn. 19.5 568,300 21.9 133,122 Ky. 1.7 49,300 1.3 6,669 TEXAS 6,414,824 1,029,300 16.0 20.6 370,715 "Dallas 2 16.0 1,029,300 370,715 20.6 UTAH 550,310 352,800 64.1 74.1 126,515 "Salt Lake City 2 64.1 352,800 128,515 74.1 {■VERMONT 359,200 22,300 6.2 6.1 7,568 VIRGINIA 2,677,773 740,400 27.6 33.4 209,499 "Richmond 1 21.8 582,800 179,285 28.5 WASHINGTON 1,736,191 1,128,000 65.0 69.2 462,743 "Seattle 1 48.3 837,900 353,954 52.9 Spokane 1 225,000 86,805 Wash. 11.3 195,400 11.9 79,428 Idaho 5.6 29,600 4.2 7,377 {WEST VIRGINIA 1,901,974 130,200 6.8 10.9 44,051 WISCONSIN 3,136,587 1,354,200 43.2 44.9 477,836 "Milwaukee 2 43.2 1,281,700 459,593 43.2 * Covers an area in one state only. t Covered by stations outside the state. Courtesy, Buchanan & Company, Inc. 93