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ADVERTISING AGENCIES
Blaine-Thompson Co., 234 W. 44th St., New York. BR 9-2480. Mario Lewis, vice-president, is in charge of television. Plans to keep abreast of developments and to do experimental work with clients.
Buchanan & Co., Inc., 1501 Broadway, New York 18, N. Y. ME 3-3380. Martin B. Jones, radio and television director. Writers: Ralph Rockafellow, Robert Smock. Agency handles advertising of Allen B. DuMont Laboratories, Inc.; has produced many WABD sustaining shows. Also programs in behalf of Adam Hat Stores, Inc.; Alden’s Chi¬ cago Mail Order Co.; and Carter Prod¬ ucts Inc., for Arrid. Plans a Spring 1946 series to sell DuMont Telesets over WABD.
Campbell-Ewald, Inc., 10 Rockefeller Plaza, New York. Cl 7-6383. Richard Hackenger is in charge of television ac¬ tivity. (See U. S. Rubber Co. under Advertisers.)
Cecil & Presbrey, Inc., 247 Park Ave., New York. WI 2-8200. Dell Crosby is director of radio, television and pub¬ lic relations. Television activity com¬ menced in 1943. Skeleton organization built. On Feb. 27, 1944, began weekly series (12 half hour programs) for Boots Aircraft Nut Corp. Transported members of the Mutual-aired radio show, “Wide Horizons,” from the radio studio to Station WABD where the show was televised with necessary adap¬ tations. In September 1944 produced “America’s Merchant,” a program built around a “Universal Store-Keeper,” who extolled merits of different prod¬ ucts. Agency has produced about 40 programs in all. Has presented shows for Ronson Art Metal Works, Inc., Quaker Lace Hosiery, Nestle’s (Lamont, Corliss & Co.), Omega Oil (Block Drug Co.), and Air Transport Associa¬ tion.
Agency feels it has fine and compre¬ hensive backlog of information on tele¬ vision lighting, scenic effects, colors, use of miniatures, mechanical aspects, make-up, properties, dialogue, costumes and wardrobe research. Plans continued experimentation.
Compton Advertising, Inc., 630 5th Ave., New York. Cl 6-2800. Wyllis Cooper, producer of television and motion pic¬ tures for the agency, heads television. James N. Manilla is associate producer of television and motion pictures. Activ¬ ity began in 1940: telecast Brooklyn Dodgers baseball game, with Red Bar¬ ber, for Ivory Soap. In July 1941 pre¬ sented “Truth or Consequences” with Ralph Edwards for Procter & Gamble when WNBT opened commercially. On February 11, 1944, produced a show on WRGB for Duz and Ivory Soap (both Procter & Gamble) and Mnbiloil (SoconyVacuum) . Program comprised an elaborate, costly puppet show for Duz ; Yvette, the songstress, for Ivory Soap; and Stan MacGovern, the cartoonist, for Mobiloil. On February 16 the show was presented on WABD. Compton also pre¬ sented two one-minute time signals for Ingersoll Watches, U. S. Time Corp.
Compton advocates filmed television. Plans to refrain from live television production pending further experiments with motion pictures.
Dancer-Fitzgerald-Sample, 247 Park Ave., New York. WI 2-4200. Agency definitely interested in field as an advertising medium; believes its clients will be ac¬ tive participants. Radio departments of branch offices are doing individual re¬ search and checking; information will
be pooled later. Carl Stanton, radio ac¬ count executive in New York, will han¬ dle any activities planned in the near future.
D'Arcy Advertising Co., 515 Madison Ave., New York. PL 8-2600. Paul Lewis, director of radio, supervises television work. Agency is surveying the field in a general way but does not anticipate any programming before autumn of 1946.
Donahue & Coe, Inc., 1270 6th Ave., New York. CO 5-4252. A. Carl Rigrod, direc¬ tor of motion-picture-radio division, heads television. Agency is waiting for the right moment to enter the field, keeping motion picture accounts es¬ pecially in mind.
Erwin, Wasey & Co., Inc., 420 Lexington Ave., New York. MO 4-8700. C. H. Cottington, director of radio, heads tele¬ vision. Agency is standing by for the present.
William Esty & Co., 100 E. 42nd St., New York. CA 5-1900. Thos. D. Luckenbill, vice-president and radio director, heads television activities. Kendall Fos¬ ter, radio producer and director, han¬ dles television production and direction. Agency is doing a weekly half-hour show for Super Suds on Station WABD for Colgate-Palmolive-Peet Co. Titled “Here’s How,” the program is directed at homemakers and gives them humor¬ ous skits and helpful hints for improved housekeeping. Other plans not ready for publication.
Federal Advertising Agency, Inc., 444
Madison Ave., New York. EL 5-6400. John S. Davidson, vice-president and radio director, heads television activi¬ ties. Agency is preparing and discuss¬ ing experimental scripts and ideas.
Foote, Cone & Belding, 247 Park Ave., New York. WI 2-6600. Hubbell Robin¬ son, vice-president, directs radio and television. Agency’s plans are now at the blueprint stage with shows of all types under consideration for clients.
Albert Frank-Guenther Law, Inc., 131
Cedar St., New York. CO 7-5060. Rus¬ sell Clevenger, director of radio and television. Agency is interested in pro¬ grams with select audience appeal for use in marketing of quality products.
Fuller & Smith & Ross, Inc., 71 Vander¬ bilt Ave., New York. MU 6-5600. Lee Williams, dirctor of radio, heads tele¬ vision in New York. Reed Drummond, motion picture director, is in charge in Cleveland. Agency has done two ex¬ perimental shows for clients, filming most of the material. Plans to continue experimentation.
Geyer, Cornell & Newell, Inc., 745 5th
Ave., New York. WI 2-5400. Don S. Shaw, radio director, heads television activity. A. J. Ghisalbert is in charge of television production. Agency pre¬ sented “Knox Magic Hat Shop,” 20minute live fashion show featuring Knox Hats for Hat Corp. of America, over WABD, Oct. 10, 1944. On Jan. 23, 1945, presented “Fun in the Kitchen,” a 20-minute, live comedy program, also on WABD, for Kelvinator division, Nash-Kelvinator Corp. Show was tied in with the Society of Amateur Chefs. A series of similar Kelvinator shows is in the planning stage. Also new shows for Calvert Distillers Corp., Knox Hats and Lentheric.
Gotham Adv. Co., 2 W. 46th St., New York. LO 5-2616. Arthur A. Kron, di¬ rector of radio, heads television. Agency
is studying field, particularly the pre¬ sentation of fashion merchandise. Ex¬ pects to begin television activities in the near future.
Grant Advertising, Inc., 1313 Gulf States Bldg., Dallas, Texas. Riverside 8121. Branch offices: New York — 30 Rocke¬ feller Plaza. Cl 5-4485. Chicago — 919 N. Michigan Ave. SUPerior 9052. R. E. Ellis, account executive for Mars, Inc., maker of candy bars, plans an adapta¬ tion of the radio show “Curtain Time” to be presented at WRGB in cooperation with the American Broadcasting Co.
Grey Advertising Agency, Inc., 166 W.
32nd St., New York. CH 4-3900. Earl G. Thomas is director of radio and tele¬ vision. Agency publishes bulletin, “Tele¬ vision Grey Matter,” which discusses developments and attitudes in the field. Not ready to announce specific plans but has production ideas and commer¬ cial treatment for 17 clients in prepa¬ ration.
Lawrence C. Gumbinner Advertising Agen¬ cy. 9 E. 41st St., New York. MU 2-5680. Paul Gumbinner directs television. Agency is studying the field, watching developments.
Lester Harrison Associates, Inc., 341
Madison Ave., New York. MU 3-1267. Charles Harrison heads up radio and television activities. Agency presented a “Cavalcade of Corsets” in March 1945 over WABD for the Diana Corset Co., using properties loaned by the Brooklyn Museum. Producer: Television Work¬ shop. Future plans awaiting greater de¬ velopment of the medium.
Henri, Hurst & McDonald, Inc., 520 N.
Michigan Ave., Chicago. SUP 3000. David W. Dole, associate radio director, in charge of television. Initial activity was production of a three-and-one-halfminute film and disc, national spot, car¬ toon commercial on behalf of Red Heart Dog Food, over WBKB. This spot, re¬ sult of belief in agencies’ responsibili¬ ties in commercial field versus stations’ problems in program field, was designed to relieve harassed studio managers’ problems by supplying a projectionand-sound-room-only spot for use in a program schedule, between live shows. Production of spot was gauged econom¬ ically to pay off on estimate of com¬ mercial postwar operation in minimum of ten markets. Produced “Look at the News” in June 1945 over WBKB, for Acme Newspictures. Used stage-like presentation operated by a puppet. Johnny Acme. Pictures featured the life of General Hodges. Current news was also featured.
Agency feels that commercial tele¬ vision is close, and is considering the medium in its planning for advertisers.
Charles W. Hoyt Co., 551 5th Ave., New York. MU 2-0850. W. P. Smith, director of radio, will handle television activi¬ ties. Agency is awaiting further devel¬ opment before entering the field.
H. B. Humphrey Co., 420 Lexington Ave., New York. MU 5-0993. H. B. Hum¬ phrey, Jr., vice-president, is in charge of television activity. Presented halfhour production, May 23, 1944, for Helena Rubinstein, WABD.
Duane Jones Co., 570 Lexington Ave., New York. PL 3-4848. Walter Ware, in charge of television. Agency is study¬ ing production problems and working up several commercial experiments. These productions will be handled as an agency assignment, with clients brought in as proficiency is achieved.
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