American television directory (1946)

ADVERTISING AGENCIES Kaplan, Siesel & Bruck, 424 Madison Ave., New York. PL 8-1254. (See Westheimer & Co. under Agencies.) The Joseph Katz Co., 444 Madison Ave., New York. WI 2-2740. Allen J. DeCastro is vice-president in charge of radio and television. The agency is experi¬ menting but has no programs planned at present. Keelor & Stites Co., 3001 Carew Tower, Cincinnati. PA 1310-11-12. Sam Mal¬ colm Levy, vice-president, is radio and television director. Agency presented a 30-minute, live talent and film program for Fashion Frocks, Inc., in September 1944 over WABD. Producer: RKO Tele¬ vision Corp. Kenyon & Eckhardt, Inc., 247 Park Ave., New York. PL 3-0700. William B. Lewis, vice-president and radio director, heads television activity. On March 1, 1944, agency presented 15-minute vari¬ ety program in behalf of Richard Hudnut for the Du Barry Salon, at WABD. Agency plans experimental work in live and film television shows. Abbott Kimball Co., Inc., 250 Park Ave., New York. PL 3-9600. Cecil H. Hackett, vice-president and head of radio de¬ partment, is in charge of television ac¬ tivity, assisted by Miss Miriam Traeger and Miss Martha Pencilla. Early in 1944 agency produced six programs for Dobbs Hats, Harper's Bazaar and a number of products of other clients, in¬ cluding Queen Make dresses and Marvella pearls. The half-hour programs on WABD combined style shows and variety entertainment. On March 11, 1945, agency presented a half-hour fashion show for Gimbel Bros., Inc., over WNBT-WRGB network. The show featured Adelaide Hawley. Plans to con¬ tinue experimental work from time to time. Arthur Kudner, Inc., 630 5th Ave., New York. Cl 6-3200. Myron P. Kirk, radio director, handles television. Agency is studying and working with the field. Plans not ready for announcement. Al Paul Lefton Co., Inc., 521 5th Ave., New York. VA 6-4340. S. Carl Mark, radio director, in charge of television. Agency started in television March 1943. Produced one-act, 30-minute, live talent dramas for Rival Dog Food and No Mend Hosiery at WABD. Rival commercial employed a live dog accept¬ ing Rival and rejecting other unnamed brands. No Mend commercial used Powers models to display five different No Mend stockings. On Dec. 20, 1944, presented a 30-minute dramatic tele¬ cast for Loft Candy. Dramatized com¬ mercial featured children. On May 1, 1945, presented “The History of Shav¬ ing, or The Care and Feeding of Whiskers,” for Pal Blade Co., Pal Hol¬ low-Ground Razor Blades, over WABD. Program, one long commercial in sub¬ stance, portrayed shaving through the ages from a comic point of view. Future activity of agency depends on availability of personnel and unusual program ideas. Marschalk & Pratt Co.. 535 5th Ave., New York. VA 6-2022. John R. Allen heads television activities. Produced tel¬ evision’s first specially prepared, com¬ mercially sponsored series of programs : “Your Esso Reporter,” for Standard Oil Co. of New Jersey, promoting Esso Ex¬ tra and Esso Motor Oil on WNBT. Live talent and film were combined in 10-minute news programs. In 1945, for Esso Marketeers over WNBT, pre¬ sented the Eisenhower receptions, V-J Day celebrations, Charles de Gaulle and Gen. Wainwright arrivals. Also a 30-minute film, “Oil for Tomorrow,” over WABD. Plans a regularly sched¬ uled series of news telecasts. J. M. Mathes, Inc., 122 E. 42nd St., New York. LE 2-7450. William H. Vilas, director of motion pictures, heads television. Agency is primarily inter¬ ested in filmed programs, is doing ex¬ perimental work, and plans to enter television actively when a mass audi¬ ence is available. Has presented filmed spots for Spur, a Canada Dry product, over WABD. Maxon, Inc., 570 Lexington Ave., New York. EL 5-2930. Ed Wilhelm, radio ex¬ ecutive, heads television activity. On Sept. 8, 1944, commenced a series of boxing bouts in behalf of Gillette Safe¬ ty Razor Co., Boston, over WNBT. Bouts are presented twice a week dur¬ ing boxing season from Madison Square Garden and St. Nicholas Arena. Agency is also working with General Electric Co. on various programs. The Gillette series has been renewed for another year and agency plans to continue in this field. McCann-Erickson, Inc., 50 Rockefeller Plaza, New York. Cl 5-7000. Lloyd Coul¬ ter, vice-president in charge of radio, heads television. Before the war, agency produced programs for Standard Oil Co. of New Jersey and one other client. Recently, under the direction of George Pal, of Paramount Pictures, this agency has produced a technicolor film for tele¬ vision, sponsored by Gruen Watch Co. Plans to hold off active work until con¬ ditions in the field improve. McJunkin Advertising Co., 228 N. La¬ Salle St., Chicago. STAte 5060. Leroy Kling, vice-president, arranged for Chef Boy-Ar-Dee Quality Foods, Inc., to spon¬ sor four of the American Broadcasting Co., audience participation series titled “Ladies Be Seated.” These were pre¬ sented May 13, 20 and 27, and June 3, 1945, over WRGB, and were intensively merchandised in a large promotion book¬ let capitalizing on the televising of the product. Future plans indefinite. Dan B. Miner Co., Chamber of Commerce Bldg., Los Angeles. Richmond 3101. Roy Dempsey is television producer. Pre¬ sented half-hour dramatic program, May 14, 1945, for Johansen Bros. Shoe Co. (St. Louis), in behalf of Anfenger Advertising Agency (St. Louis) over W6XAO (Don Lee), Hollywood. Pro¬ gram combined film with live talent. Shoe commercial was integrated into a love story. Moser & Cotins New York City Corp., 420 Lexington Ave., New York. MU 3-9138. John A. Drake, director of radio, in charge of television. No im¬ mediate plans. Newell-Emmett Co., 40 E. 34th St., New York. AS 4-4900. Edward Franklin is in charge of television activities. Ran¬ som P. Dunnell is television producer. Started television activity in 1943 with idea of integrating commercial with dramatic script. Produced the following live shows on WABD: one-hour variety for Kirkman & Son; one-half hour dra¬ matic for Proctor Electric Co.; 45minute musical for Liggett & Myers, combining live talent with film. Plans to continue on experimental basis. Paris & Peart, 370 Lexington Ave., New York. CA 5-9840. A. C. De Pierro, me¬ dia director, handles television. Agency does not plan to enter television actively until it becomes a mass medium influ¬ ential in the sale of packaged foods. Pedlar & Ryan & Lusk, Inc., 250 Park Ave., New York. PL 5-1500. E. G. Sisson, director of radio, heads televi¬ sion. Though agency has not been active to date, it plans to begin television operations early in 1946. At present, television studies are being made in connection with radio clients. Pettingell & Fenton, Inc., 247 Park Ave., New York. EL 5-2685. Charles B. Strauss, radio executive, in charge of television. No immediate plans. Picard Advertising Co., 250 W. 57th St., New York. CO 5-4121. R. B. Tucker, radio director, will supervise television work. Agency has been associated with television technically for many years and has an electronic engineer on its staff. No programming plans at the moment. Reiss Advertising, 221 W. 57th St., New York. CO 5-7733. Miss Gladys Kamer, radio and television director. On Aug. 2, 1943, began a series of 21 telecasts over WABD in behalf of Press-On, Inc., mending tape. Emphasized product dem¬ onstration. Used a puppet to enliven commercials. Press-On’s series, “Hobby Hall of Fame,” comprised 30-minute programs. Reiss also handled series of 13 30-minute programs, “Interesting People,” for Ben Pulitzer Creations, Inc., neckwear. Shows produced by Tele¬ vision Workshop. Rickard & Co., 330 W. 42nd St., New York. BR 9-1251. H. H. Sharman, direc¬ tor of media, will handle television. As this agency specializes in industrial ac¬ counts, it has no immediate television plans but is watching the medium’s po¬ tentialities for public relations work. Ruthrauff & Ryan, Inc., 405 Lexington Ave., New York. MU 6-6400. Leland F. Cooley, supervisor of daytime radio, is director of television. Ted Huston directs. Agency produced first pro¬ gram for Lever Brothers Co., Nov. 15, 1943. The weekly, half-hour program, “Wednesdays At Nine,” over WABD has continued ever since. Three Lever products are promoted, one each week; Rinso, Spry and Lifebuoy Soap. Pro¬ gram uses live talent for the most part, but also employs film. Is experimenting with drama, comedy, music, variety, fashion and audience participation. Fran Harris, handling television at the agency’s Chicago office produced a show for Acrobat Shoe Co. at WBKB in Oc¬ tober, 1945. St. Georges & Keyes, Inc., 250 Park Ave., New York. PL 3-6920. Victor Van Der Linde, television director. Has three clients interested in television. Work has started on three 15-minute shows, later to be expanded to a series, along industrial educational lines. Agency has completed a 15-minute commercial film and is experimenting with six 1-minute and six 4 -minute commercial films. A half-hour live show, first of a series, is also in preparation. Schwimmer & Scott Advertising Agency, 75 East Wacker Drive, Chicago 1, Ill. DEA 1815. Fred Vossee, account execu¬ tive for Esquire, Inc., publisher of Esquire and Coronet, arranged with American Broadcasting Co., for the filming of the annual “Esquire AllAmerican Boys Baseball Game” for young boys, East vs. West. This film was televised over WABD, WRGB and WPTZ on August 30 and 31, and Sep¬ tember 3. Agency’s future television plans not ready for announcement. 103