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March, 1931
AMERICAN C I N E M ATOC R A P H E R
Forty-one
24 Integral Inkie
Integral Inkie Tests
ACCORDING to Elmer Richardson, of Mole-Richardson, ^Incorporated, interesting tests were recently made with their new product, the Integral Inkie. In one instance they selected a 24-inch integral sun spot, switched the current on and off twenty-five thousand times without interruption. This it is stated, is equivalent to five years of severe service.
According to Mr. Richardson, every Mole-Richardson product is exhaustively tested to bring forth possible hidden flaws before being placed on the market.
Concerning the new eighteen to twenty-four inch Integral Inkie sun spots, Mr. Richardson states that lamps of this type are particularly adapted to back and top lighting or where modeling is employed, for close-up photography. They are also used for front lighting where sets are deep or extremely large. Where special intense light is required, or it is necessary to effect lighting through windows and doors, the new Integral Inkies are adaptable. Further use is for sky illumination or bally-hoo lighting for night advertising purposes.
Special features of this new Integral Inkie, according to Mole-Richardson technicians, are its Integral construction which does not permit cracking or popping noises when the lamps are turned on and off; its lightness in weight which is due to the fact that the head is cast from silicon aluminum alloys; the simplicity of its design and its exceptionally low up-keep. Also it is stated that the new Integral Inkie affords more light or ejects more light due to a special mirror.
Integral Inkies are now being manufactured in eighteen and twenty-four inch sizes. However, it is stated that the new lamp will be manufactured in all regular sizes.
The ideal of professional dreams — the answer to an amateur's prayer — the Cinematographic Annual.
TRUEBALL TRIPOD HEADS
For follow-up shots are known for their smoothness of operation, equal tension on all movements and being unaffected by temperature.
Model B
The Model B is for Bell 8 Howell and Mitchell Cameras and their respective tripods.
The handle is telescopic and adjustable to any angle.
The Model A is made for Amateur motion picture cameras and also fits the Standard Still tripods.
Trucball tripod heads are unexcelled for simplicity, accuracy and speed of operation.
The Hoefner four-inch Iris and Sunshade combination is also a superior product.
FRED HOEFNER
5319 SANTA MONICA BOULEVARD
CLadstone 0243
LOS ANCELES, CALIF.
£&
ERICAN CINEMATOGRAPHER
1222 GUARANTY BLDC. HOLLYWOOD, CALIFORNIA
Gentlemen:
Please find enclosed three dollars (foreign rates additional), for one year's subscription to the American Cinematographer, to
begin with the issue of , 19
Name.
Street No.
Town.
State
CLUBBING RATES
U. S. Canada Foreign
American Cinematographer $3.00 $3.50 $4.00
In Club with:
Camera Craft 3.90 4.65 5.40
Photo-Era 4.75 5.00 6.40
The Camera 3.90 4.40 5.40
Please make all remittances payable to THE AMERICAN CINEMATOGRAPHER