American cinematographer (Jan-Dec 1931)

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Mr. Advertiser: Are you paying for unproductive circulation? Do you know how many readers of your advertisements are Potential Buyers? Do you buy advertising space on the basis of numbers of readers, without considering their buying power — or do you prefer placing your advertisement in publications noted for their Selective Circulation? For more than ten years, in every country in the world The American Cinematographer has been a buying guide for a large group of readers whose buying power is unsurpassed. If you wish to reach professional, amateur or "still" photographers — laboratory, studio or sound executives — in other words, if you have anything worth-while to offer for cameramen, studios, theatres, laboratories or to the users of 16 mm. home movie equipment — you will find that an attractive, intelligent advertisement in The American Cinematographer will bring you splendid results. Our readers represent buying power. No waste circulation. IF YOU WANT INCREASED SALES Write today for advertising rates THE AMERICAN CINEMATOGRAPHER 1222 Guaranty Building Hollywood, California 46