American cinematographer (Jan-Dec 1931)

Record Details:

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BETTER PICTURES . . . SHARPER, CLEANER CUT NEGATIVES . . . BETTER COLOR VALUES AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA ▼▼▼TTTTTVTTTTTTTVTTVTTTTTTTTTTTTTTTTTTTTTTTT THE NEW super sensitive panchromatic film makes it possible for C. E. MAZDA lamps to serve the cinematographer more effectively than ever. C. E. MAZDA lamps work in perfect harmony with this new film, each helps to bring out the good points of the other. Thus it is not strange that straight black and white pictures taken with G. E. MAZDA lamps are sharper in detail and cleaner cut from every standpoint, while in color work, enthusiasm runs high because of the more accurate color values registered. Of course our engineers and scientists keep closely in touch with photographic progress, so that new ideas in the realm of photography do not have to wait for lighting to catch up with them. GENERAL ELECTRIC COMPANY NELA PARK CLEVELAND, 0. GENERAL Hear the "C-E CIRCLE" . . . the woman's club-of-the-air . . . over NBC coast-to-coast network of 54 stations, at twelve, noon, E. S. T., every week-day but Saturday . . . Also every Sunday, at 5 30 P. M., E. S. T., with the world's finest voices singing the world's favorite songs .... ELECTRIC MAZDA LAMPS Bei Anfragen und Bestellungen beziehen Sie sich bitte auf den American Cinematographer