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CROWDS STORM RIVOLI THEATRE AT NEW YORK OPENING OF "MR. ROBINSON CRUSOE"
Broadway beceme a one-way street to motion picture entertain— ment on September 21, when Douglas Fairbanks! latest comedy-— adventure began its New York engagement at the Rivoli Theatre, following a triumphant succession of successes in other firstrun theatres throughout the United States.
The popularity of Doug was never more definitely demonstrated than at this Broadway premiere, which took place at 9:30 in the morning. When the Rivoli operator started his projection machines, the house was already packed and there were scores
of standees. In the street,traffic police had their hands
full trying to keep a swirling mob of eager fans from wrecking the box office in their anxiety to be among the first to see the production. As a result, the opening day's gross came within $200 of the house record established by "Hell's Angels."
You can tell the worid that "Mr. Robinson Crusoe" marks a new high point in the remarkable career of Douglas Fairbanks. That this is the verdict of press and public alike may be evidenced from the enthusiastic reviews of New York's hardboiled critics, reproduced on the following page, and by the daily receipts piled up at the box office.
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A FILM FOR THE WHOLE FAMILY
Exhibitors have been howling for clean movies —for pictures that will draw both grownups and children. "Mr. Robinson Orusoe" is the answer to their plea. It is a picture for the whole family. Be sure to capitalize on this point in all your advertisine, The novelty of the idea and the dramatic value of the story will attract the adults; the animal background and the exciting thrills provide perfect kid entertainment.
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SOUTH SEA PREMIERE
Following the Broadway showing of "Mr. Robinson Crusoe," plans are boing laid to launch at Papeete, Tahiti, through the Amer-— ican consul, a similar premiere, the proceeds going to the leper colony on the Island of Tahiti, the honor guests to include high French officials and the 500 natives who appear in the picture,
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