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WE LIVE AGAIN —¥.G. Van Schmus, managing director of the Radio City Music Hall, ‘world's largest theatre, booked this picture on Sight for the bigeest guaranteed rental ever offered for any motion Dicture firet run in New York, The film played two big weeks a distinction enjoyed by only nine other films since the opening of this house. On the West Coast, at the United Artists aneeatre in San Francisco, it did $2,500 more than Nana during The tiret week} Thia is not only ome of the Tinest motion pic-— tures Mr. Goldwyn ever produced, but one that the whole industry Can oe proud of,
KID MILLIONS —To say that this is the greatest Cantor picture made yet is merely repeating what the critics are saying! To Bay that it is smeshine all box office records is merely stating the precise truth, Opening on a Saturday at the Riveil Theatre, bev York, 20 broke & record of four years standing, Not since 1950, has a film attracted so large an attendance, Paid admissions for the first two days totaled 30,000, which represents the ex~— treme capacity of the house. The picture played three weeks to. tremendous business, and had to be taken off because it was necessary to book-.in “Don Juan." The Ice Cream Fantasy in Teéechnicolor is alone worth the price of admission. You should have no trouble getting the highest rentals and the best playing time for this Cantor production!
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SPANISH DIPLOMATS ATTENDED "DON JUAN" PREMIERE AT RIVOLI
The New York premiere of "The Private Life of Don Juan," at the Rivoli Theatre on Dec.8, was marked by the patronage of leading figures in the diplomatic life of Spain. and the Latin-American countries. Officials of 16 coun-— tries attended the first evening's showing of the film, Among those present were the Ambassador of Spain and the Consul—Generals of Argentina, Bolivia, Brazil, Chile, Costa Rica, Cuba, Dominican Republic, Ucuador, Guatemala, Mexico, Panama, Paraguay, Peru, Spain, Uruguay and Venezuela.
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LONDON PAP=R BOOSTS DISNEY STORY
One of the biggest publicity "breaks" on the Disney biography came from London, where Robb Lawson, publicity chief, tied up with "News of the World," weekly newspaper with a circulation of 3,350,000. The paper had severel thousand posters plastered all over town and in addition spent 8,000 pounds ($10,000) in advertising, — the feature, which Was Orinted 18 its. entirety on Oct. &
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