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MICKEY MOUSE ACCOMPANISS FRENCH
CRITICS ON AIR FLIGHT TO LONDON
A showmanlike triple play — to borrow a baseball phrase ~ involving our Paris and London offices as well as the London Film studios, was responsible for a fine publicity scoop that has helped cement the bonds of good will between United Artists and the French and English press.
Following the success of "The Private Life of Henry VIII" in Paris, it was arranged for a group of fifteen French film critics to fly over to London and watch the filming of "Catherine the Great" at the London Film studios, The newspaper folks were chaperoned by Curtis Melnitz, our Paris exploitation manager,
who proved he knows his publicity onions by including in the party a large-size model of Mickey Mouse. Mickey was listed
as a regular passenger, occupied a special reserved seat in
the airplane, was photographed, and attended all the functions.
At the studios the French delegation watched Douglas Fairbanks, Jr., and Elizabeth Bergner go through their motion picture
paces, and met the various members of the cast. In the evening they attended a banquet at the Savoy Hotel, where they fraternized with representatives: of the London press.
The next day a luncheon was tendered the visitors at which Charles Laughton and his wife, Elsa Lanchester, were the guests of honor, Amid booming flashlights, Mickey Mouse was photoeraphed congratulating the stare of “Henry VIII," In the afternoon the group returned by plane to Paris.
Thie is the firet time that euch a stunt was pulled Oy @ motion picture company, and the resultant columns of publicity indicate that the French press appreciated the beau geste of United Artists. We heartily congratulate all the people whose team work made possible the success of this unique publicity idea.
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WHENRY VIII" REVIVING
INTSREST IN MOVIES
Elsie Finn, noted motion picture critic on the Philadelphia Record, pointed out in her recent column that "The Private Life of Henry VIII," now im its third week at the Local
Aldine Theatre, was highly instrumental in bringing pic-—
ture fans back into the theatres, "In 1928 a hundred
million people went to the movies each week," said Miss
Finn. "During the past three years the average has dropped
to 60,000,000, The lost 40,000,000 are being gradually
coaxed back to the picture theatres. ‘Henry VIII!
attracted many who haven't been to the movies for many months."
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