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20TH OENTURY CELEBRATES FIRST BIRTHDAY
WITH MONSTER NATIONVIDE RADIO BROADCAST
eOth Century Pictures, which, in the short space of twelve months, has attained a position of leadership in the industry, celebrated its first birthday anniversary Saturday night, April 14th, with
a monster radio broadcast over a nationwide network of 60 stations. The program, which lasted a full hour (7-8 P.M.), brought to the microphone a distinguished group of screen notables, some of them never before heard over the air. The pian for rebroadcasting thie program to London and Buenos Aires had to be reluctantly abandoned at the last moment due to technical. and other difficulties. Among those varticipating were George Arliss and Ronald Colman, who
made their radio debuts; "redric March, Constance Bennett, Jack Oakie, Tullio Carminati and Alfred Newman and his 20th Century band, which played some of the hit numbers from "Moulin Rouge," "The Bowery" and "Broadway Thru A Keyhole." Rupert Hughes, well known novelist, introduced the stars, and paid fitting tribute to Messrs, Schenck and Zanuck for their courage in founding a new producing company in the dark days of the depression and for their film achievements which they climaxed with their presentation of "The House of Rothschild," hailed "as the finest film yet to come out
of Hollywood."
SKA KO KE RRR eOTH CENTURY VINDS UP S=@ASON'S PROGRAM: ZANUCK OFF TO EUROPE
Winding up this season's program with three pictures that have all the earmarks of being grade-A money-makers ~ "The Affairs of Cellini," "Bulldog Drummond Strikes Back" and "The Last Gentleman" — Darryl Zanuck, vice president of 20th Century, is oreparing to suspend all studio activities until September and sail for Europe and Africa on a combined business and pleasure trip. He will visit London, Paris and Rome, where he will discuss with our foreign managers his next year's production schedule. In Africa, Mr. Zanuck will join a big game hunting expedition into the interior of the continent.
Regarding the three pictures mentioned above, we have received first-hand information from Mr. Kelly, who saw the rough-cut versions before he left Hollywood, In his opinion they rank in drawing
power with any of our other super productions. This is particularly true of "Cellini", which Mr. Kelly classes with "Rothschild." The negative costs on this film and on "Drummond" were increased to three times the original apporopriation to assure the big, impressive production values and the de luxe trimmings that the subjects deserve. Fortified by the comforting knowledge that 30th Century maintains its high standard with these pictures, you men should be able to get the kind of rentals and grosses that will enable Messrs, Schenck and Zanuck to continue to give you outstanding product,
oe