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The Art Workers Guild of London, which includes in its distinguished membershio such British notables as George Bernard Shaw, Sir @dwin Luytens, Lawrence Binyon and a host of Royal Academicians, artists, architects, sculptors and craftsmen, has paid a unique tribute to Walt Disney by electing the creator of the Mickey Mouse and Silly Symphony films to honorary membership, thereby giving the organization's recognition for the first time to anyone Se in
film work,
Four weeks ago the Guild broke a fifty-year tradition by listening to a lecture on & topic they had never before officially recog] nized the motion picture, The subject of the talk was "The Art of Walt Disney" and the speaker was Robb LETHON» British publicity director for United Artists. Charmed by Lawson's interesting recital on how the Disney cartoons are animated, and delighted with the Mickey Mouse and Silly Symphony films they were shown, the members enthusiastically voted to extend this tribute to Disney.
In advising him of the unprecedented honor, Cecil Thomas, secretary of the Guild, has written Disney as follors:
"So impressed are our members by the importance and influence of your great cift to the art of the film and the happiness of the veople of the world that they unanimously carried a proposal that you be elected an honorary member of the Art Workers Guild."
We congratulate Walt Disney, but we doubly congratulate Robb Lawson, who has scored another vublicity scoop, Great work, Robb}
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SHANGHAI SHOWMANSHIP SHOWS
BROADWAY INFLUZNCUS WORLD
The Broadway influence in showmanship has struck Shanghai with a bang. The town was literally "all wet" when "The Bowery" opened at the Metropol Theatre with sawdust on the lobby floor, gobboons in the corners and barrels galore to sit on, Not only this, but real beer, donated by local brewer, was dispensed free to the Shanghailanders who wanted it, and there were plenty takers. This was the first time in the history of Chinese exhibiton that such
a stunt had ever been pulled. In addition, there was a heavy adwance campaign under the personal supervision of Alexander Ktisel, . United Artists distributor in China, in which the local press was used. Cooperative double truck appeared in the China Press, tying in with local merchants. A scrambled photo contest, using a portrait of Jackie Cooper, was promoted in the largest paper in town. Mr. Krisel followed this success with a bang-up campaign on Eddie Cantor's "Roman Scandals," which also vremiered at the Metropol. One of the largest printed blasts was a 4—-page special roto section of merchandise co-ops in the China Press, A week later this was followed by a double truck coop ad in which builders and contractors were represented, This was insvired by the "Build a Little Home" song plugged by Cantor in the film, The success of these films at the Metropol would indicate that showmanship makes the whole world kin! Oo