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ND THE WORLD
Bombay, Calcutta —Exploitation knows no sex! Miss P. M. Makrodt,. publicity manager for United Artists in this territory, is living proof of the fact that you can be a showman even if youlfre a woman! At any rate, encouraged in her merchandising efforts by H. A. Q'Connor, general manager, Miss Makrodt is blazing a trail in showmanship that is not only helpings our pictures at the box office, but proving an eye-opener for non-exploitation-minded exhibitors. Congratulations on your "Monte Cristo" campaign, Miss Makrodtl
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Cristobal A free national hookup on the Panama radio station HP5B netted some swell publicity for “Monte Cristo" and "The Tortoise and the Hare" which played the Circuito de Teatros Nacionales in San Salvador, reports A. 5S, Barham, Jr., treasurer of our Canal Zone
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Havana ~ Thousands of children were made happy and countless other thousands of grownups had their attention drawn to "Kid Millions" at the Nacional Theatre as a result of a grand tieup arranged by Henry Weiner, manager in Cuba, with La Guarina, one of the city's largest ice cream factories. The first 200 children attending each matinee received [ree ice cream pless In all, 10,000 pies were given aways Factory ran large-space ads in newspapers and had a fleet of banner— ed trucks touring city plugging picture and theatre. (See photo on WORLD-WIDE EXPLOITATION page.)
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London — It's only necessary to refer you, dear reader, to the pictorial showmensnip pages in this issue to convince you that when it comes to window display tieups Murray Silverstone's go-getters are tops$
HMI SESE EH HE ES Manila —By the time Charles He Core, manager in the Philippines, got through with his "Kid Millions" stunts, the whole town was Cantor~conscious in a big way. Picture, which played at the Ideal Theatre, was plugged by a complete newspaper section supplement, thousands of copies of which were distributed all over town. In ade dition there were radio ticups, window displays, coop ads and car cards. To top it all, Core persuaded the exhibitor to hire a street car for a whole day as a ballyhoo in the busy sections. It was covered with 24—sheets on cach side and carried a five~picce band which played the music from the film continuously. "We Live Again" was exploited much along the same lines. You can't convince the ak MP ara are any other pictures on local screens besides United Artists
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Rio de Janeiro Looks like we will have to confer the title of
Professor on Ricky Baez, general manager in Brazile We have just received his pressbooks on "Cellini," "Drummond" and "Last Gentleman" and sce to our surprise and delight that Ricky has started to
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