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SHOWMANSHIP ROUND TH™® WORLD
and to find out all about it. Newspapers carried such comment as -"Gangster Stunt Startles Piccadilly"; "Gangsters pass through London in the early hours of this morning and change the face of Piccadilly"; and "The London Pavilion, usually so urbane in appearance, looks as
if the whole of the Machine Gun Corps has used it for target practice."
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London It was necessary to make a slight change in the lobby disvlay at the London Pavilion when "False Faces" ("Let 'Em Have It") played there. The management, in collaboration with Francis Meynell, United Artists vublicity chier here, had on display twelve official police thotographs, cech one covered with a flap, showing the bodies of former Américan gangsters who met violent deaths. A young Italian
woman asked that one of the victures be removed. It showed the body
of William Tremendani, who was riddled by bullets while motoring in Brookivyn, Hew York. ("IL am his sister," she explainca. .Thée Tremendand photograph was removed from the lobby.
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Manila —Charles H. Core, manager in Philippine Islands, continues to maintain a high batting avorac rfé in his soba atin campaigns. His exploitation of "Transatlentic Merry-Go-Round," "The Wedding Night," "Nell Gwyn" and "Folies Bergerec" are all deserving of high praise.
But we particulerly like the way he handled his Mickey Mouse birthday ballyhoo which wes the talk of the town and yielded such marvelous
box office tesults -—so much so that he intends to repeat the all-—Disney show sometime in December. As the timid passenger said to the airplane Pilot, “Keep it up" Mr, Core
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Mexico City — One of the most informative, best edited, handsomely printed, and widely read film publications in Latin-America is Novedades Cinegraficas, the monthly house organ issued in Spanish by Sam Seidelman, manager in Mexico, under the editorial direction of Raul Alegeratt, publicity chief. The Convention number was a knockout! Mr. Seidelman intends to increase the practical usefulness of the
publication to exhibitors hereafter, by devoting one or two pages in
each issue to nublicity material and exploitetion suggestions adapted from our Americen pressbooks, on évery picture.
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Paris ~ Secure in the knowledge that in the French version of "Follies Bergere" they hed a picture that would do the business of half a dozen ordinary films, the Gaumont Theatre a iene backed the production with a campaign, aided and abetted DY Ueket se. Suolicity stati. that cost them 360, 000 frencs (about $17,000) in hard cash. Billboards, newspaper ads, n notional radio contest, tieups with all record manufacturers, window displays (for the first time) in the internationally famous department store, Galeries Lafayette, and consistent newspaper and magazine ouolicity over a veriod of several months, all played a
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