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"THINGS TO COVE" ASTOUNDS THE WHOLE WORLD — PREMIZR=ES IN LONDON
AND PARIS PREVIEW IN WASHINGTON FIRST U.S. SHOWING IN MIAMI
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Colossal Korda Masterpiece Makes Film History Timeliness of Picture Has Profound Effect Opens Rivoli Theatre, N.Y. April 15
Hardly had the echoes of the initial Chanlin openings died down in the world press, when like a gigantic bombshell, "Things to Come" burst uvon the screen, again throwing editors into a fine frenzy of enthusiasm, again stirring up world-wide discussion, again focusing international attention upon a production released by United Artists.
The excitement attendant upon the London premiere of "Modern Times" was repeated ten days later on February 21 when Alexander Korda's mighty svectacle of H.G. Wells's "Things to Come" made its world debut at the Leicester Square Theatre before a crowded house of celebrities who had willingly paid ten dollars a ticket to be on hand for the great occasion. The unparalleled reception accorded this filmasterviece as it came to its thrilling close left no doubt that those present realized they had just seen the crowning achievement
of the modern screen — a picture destined to make not only film history but world history’
The next day the storm broke in the British press as reviewers and editorial writers vied with one another in hurling superlatives at Korda and Wells, at Menzies and Mann, at Massey and Hardwicke, at everyone and everything connected with the making of this epic. Since then, seven weeks have passed during which the film has remained a live topic of discussion, resulting in an enormous amount of publicity, which has been reflected in newspapers around the world.
What is even more important is that it has settled down to a long and profitable run at the Leicester Square Theatre and looks good for
at least another seven weeks!
That "Things to Come" is not only a landmark in film progress but a timely, challenging and thought-provoking contribution to human thought and international relations was forcefully emphasized by references to the picture made in the British House of Commons and the French Chamber of Deputies.
Sir Philip Sassoon, Under Secretary of the British Air Forces, said: "Doubtless, members of Parliament have seen the very striking film, ‘Things to Come.' Mr. Wells has with his vivid penetrative insight seized on and illustrated two things which I believe to be profoundly true, Firstly, that there is a growing community of spirit among airmen of whatever nationality, which may ultimately exercise profound influence over world relations. Secondly, that Wings Over the World, (Mr. Wells' name for his organization of airmen) in the sense I in-— dicated, may one day prove the greatest force for peace that mankind has yet seen," ae |