We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
"MICKEY MOUSE WEEKLY" MAKES DEBUT IN LONDON
Spurred by the success of a similar publication in the United States, a London publisher created a new sensation in film circles over there on Februery 7 by putting on the newsstands the first issue of a new Mickey Mouse “eekly. William B. Levy is the publisher of the magazine, which regularly contains 12 large pages of rich photogravure, of which four pages are in full color. There are pages
of pictures, serials and stories similar in anpeal to the content of the United States monthly, Mickey Mouse Magazine, which is published in New York. A full section is devoted to Mickey Mouse Club news, and readers, club officials and exhibitors are asked to send in reports of their: local cilugs,
The sponsor, who was granted a license by George Kamen, general manager of the Walt Disney interprises in England, is putting a complete merchandising camoaign in back of his periodical, hooking it up directly with the exhibitor and the thousands of Mickey Mouse fans here. Bang-off on the campaign was a generous spread of dis-— play advertisements in the London national dailies. In addition, publicity contests ran in the Daily Herald, The People, John Bull and other populer publications.
A free trailer made by National Screen Service, in which the Mickey Mouse Weekly is cooperatively plugged with the Walt Disney produc-— tions, is available to all exhibitors who book the Mickeys and Sillies. The trailer shows Mickey as host introducing Minnie, Pluto, and Donald Duck in scenes from favorite earlier films. Cooperative three-sheets are also available for tying up the theatre program with the periodical.
Typical of the trade press comment on the Mickey Mouse Weekly is this from the Kinematograph Weekly: "Here is an opportunity that gives endless scope for enthusiastic showmen. Among all the stars of. the screen there is none to rival Mickey for popularity, and this new weekly, all his very own, will be the brightest achievement in lighter journalism for years. Those kinemas throughout the country which already vossess their Mickey Mouse Clubs may well regard Mickey Mouse Weekly as their official journal."
2K OAK eK OOK A OK OK OK KOK OR OK OK OK OOK OK KOK
SPECIAL =XTRA'
"Mickey's Polo Team" is proving a greater sensation than "Three Little Pigs." It deserves intensive advance plugging, extended vilaying time and increased film rentalst And the next Silly Symphony will be another Disney knockout! It's "Three Little Wolves," starring the Big Bad Wolf, his off-soring and the three little vigst
i Oy om