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CHAPLIN TOPS 'EM ALL THE WORLD QVER "MODERN TIMES" IS SHOWMAN'S DELIGHT
Striking evidence of the universal nopularity of Charlie Chanlin is contained in the enthusiastic reports received at Home Office from world canitals in which "Modern Times" has so far been shown.
In London, after a thirteen-week run at the Tivoli Theatre, it moved to the Marble Arch Pavilion, where it is currently in its fifth week. In Paris, the picture in its third month is still drawing packed houses at the Marigny Theatre. Even Svain forgot its politics and bullfichts to nay homage to "leetle Carlos." The house record at the Tivoli, Barcelona, (held by "City Lishts") was smashed and a fiveweek run revistered. In Madrid, the Canitol played to 5.R.O. business for four weeks. After four weeks in Zurich, the Swiss are still laughing for more, while in Copenhagen and Stockholm the picture in its second month looks set for weeks to come. Vienna, Zagreb, Prasue are other Continental snots where "Modern Times" is hanging up new records for receipts, attendance and length of run.
Turning now to another corner of the world, we discover H.O. O'Connor, general manager in India, almost beside himself with hysteria at the sensational grosses the Chanlin film is piling up in the six firet~ runs where it is playing simultaneously. Just listen to this excernt from O'Connor's cable: "Resardless extreme heat and many enidemics throughout country, CGhanlin has beaten every record any picture for entire Indian territory and in each city."
Shanghai is another city where it was necessary to vlay the picture day and date at two theatres the Nanking and Metronole to accommodate the Chaplin fans. In Singapore, all roads led to the Ganitol Theatre when "Modern Times" opened to tremendous business. And way "down under," the Plaza Theatre, Sydney, is the mecca for all the Chavlin enthusiasts who have been waitine imnatiently for five years for @ glimpse of their movie favorite,
It's the same sweet story in Latin America. Below the Rio Grande, "Modern Times" is sweening the territories like a tornado leaving audiences lim with laughter and exhivitors dazed but hanpy. At the Bolivar Theatre in Quito, Ecuador, the nicture was a riot with a canital R. At the Principal Theatre in Caracas, Venezuela, even the President of the Republic had to fieht his way in on the opening night, In Montevideo, Uruguay, over 1,500 tickets were sold in advance of
the premiere an unprecedented feature in local theatre history, it was inevitable that a new house record would be established.
As for the Chanlin campaigns, it is doubtful whether any picture ever received such showmanship support as "Modern Times." We could fill up this entire issue with renorts of the remarkable exnloitation — the "Hollywood onenings," the radio broadcasts, the cooperative tieuns, etc. ~ that our offices engineered on behalf of this picture — so much so that newspaners in Stockholm, to mention but one example, publicly congratulated Farald Astrom, U.A. manager, on his extraordinary pube licity efforts. On behalf of Mr. Chanlin, we congratulate the entire Foreign Legion! ae