We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
carefully built up enthusiasm via publicity and advertising. Hr. Schacfer rounded out his morning talk with the striking declaration, "We must think our way out, and not kick our way out!"
Other speakers at the early Tuesday session, who were listened to
with close attention, were Harry Gold, assistant to Mr. Schaefer;
James Mulvey, eastern representative for Samuel Goldwyn; Harry Buckley, vice-president; and Edward Reftery of O'Brien, Driscoll and Raftery, the law firm that handles our company's legal business.
It came as a shock to the assembled dclegates to hear for the first time from the lips of Mr. Mulvey how desperately ill Mr. Goldwyn had
been ~ how for months the producer had endured bodily agony that would have made most men pray for death how he had courageously
submitted not to one operation but to three:
The deafening applause which greeted Mr. Mulvey's announcement that Mr. Goldwyn was now well on the high-road to recovery was something
more than just a spontaneous tribute to a man with a fighting heart. It was also a sincere and admiring salute to a producer whose sense of responsibility to United Artists was so great that during the darkest days of his illness his primary concern was not for himself but for his next season's lineup. He knew the sales force was definitely counting on that product, and he was insistent there be no delay in putting the pictures in production. At Mr. Schaefer's sug~ gestion, a wire was sent to Mr. Goldwyn in New York wishing him a complete and speedy recovery and pledging him the whole-nhearted support of the distribution department.
Mr. Buckley spoke on the physical operation of the exchanges, pointing out that a branch manager must be a capable administrator as well as a fine salesman. He stressed the importance of good housekeeping as a guard against fire hazards, and suggested that cach office make it a practice to set aside one day in the month for a thorough check-up and housecleaning.
Mr. Buckley also discussed the necessity of keeping prints in good condition to maintain exhibitor good will. A picture, after all, is only a print, he emphasized, and nothing makes an exhibitor so mad as getting a bad print. The intelligent booking of prints to avoid needless ordering of new ones was another point he hammered home.
On the subject of accessories, Mr. Buckley made a stirring plea for @reater selling effort, arguing that the proper sale of advertising material was next in importance to the actual sale of the film. 10% of flat rentals in small towns, and 5% in big cities should be the accessories goal, Mr. Buckley stated.
He concluded his common-sense talk with this appeals "Regard your branch as your own business. Remember that the physical appearance of your place has a mighty psychological effect otf the perple ~ that come in to do business with you as well as on your own employeese We don't expect you to be niggardly, but at the same time we don't want. you to be wasteful."
The meeting adjourned for lunch after Mr. Schaefer addressed a
special word of welcome to Roy Disney, who dropped in to say hello, and read a number of congratulatory telegrams from Alexander Korda
an