The art of sound pictures (1930)

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THE NEW ART 9 Probably not one person out of every hundred with a good story-mind possesses the aptitudes for management, engineering, and photography which are required here. Hence, the trend toward specializing. The industry must get results quickly. It must get them cheaply enough to make money. And it need make pictures no better than the average man will buy. Ideal story writers and ideal production methods are not necessary. And they never will be. The world public has very low standards of taste and is easily amused. Furthermore, it demands a steady stream of entertainment; and no story geniuses can ever hold the pace set by that demand. Supreme genius in the pictures always must be somewhat rarer than in drama and general literature; and very much rarer than in the simple, personal arts such as poetry and sculpture. As the industry runs, we must employ, not geniuses, but specialists and technicians in a hundred and one subordinate arts. One invents the plot, a second prepares the continuity, a third estimates the cost of the sets, a fourth fits actors to the parts, a fifth finds locations, a sixth arranges sets in the studio, a seventh handles the sound recording, and so on, and on, and on. All of which makes for mediocrity and sure, prompt sales. Why, then, should we bore you, gentle reader, with all the details of these many subdivisions of work? You will never become the ideal story genius. Why not stick to your own specialty, the devising of stories suited to the screen? Well, you will find, as you advance in the art, that a knowledge of all the conditions under which a story is produced will aid you tremendously in choosing story