The art of sound pictures (1930)

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30 THE ART OF SOUND PICTURES vogue passes over into a regional preference, A few influences, such as those of climate and drinking water and type of local food supply, are so profound and so nearly permanent over large areas that they may determine public taste far more than people suspect. How hard to analyze the whole mesh of such subtle forces! Nobody has ever done it. That is why the editor’s task of selecting stories for the pictures which will please the public is largely a game of chance. The margin of obscurity is immense, at best. But this must not deter us from analyzing human responses as far as can be done in the psychologist’s laboratory. We shall soon be inspecting the emotions and measuring their relative strength and pleasure values. ^Vhat we find out about them will aid us in understanding the ever shifting kaleidoscope of transient likes and dislikes. But no study of the typical human organism alone will ever disclose the trend of vogues. To learn this, we must analyze the total environment of man. And that is impossible.